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We often talk about the importance of learner motivation in eLearning. In fact, we’ve even said that motivation is often more important than the specific content when seeking to maximize the impact of instruction – particularly in eLearning, where relatively few social or external environmental factors are likely to inspire learners.
This has a great deal of surface value, in that motivation is actually a factor in all of human activity. For example, it’s been over 95 degrees here every day for the last week, and my motivation to work outside has plummeted. Of course, lacking motivation affects my level of effort. If willing effort is the only result of creating motivation, then saying that “designing for learner motivation in eLearning is important” is not really that significant. Of course it’s true, but it is so general a statement that this insight gains us very little in trying to really improve instruction. But actually, our focus on motivation has very specific importance in instruction.
Via Kim Flintoff
