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Snapchat Publishes New Research on Gen Z, and How Brands Can Connect with Them

Snapchat Publishes New Research on Gen Z, and How Brands Can Connect with Them | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
Snapchat has published two new reports on the habits, behaviors and key social media usage trends among Generation Z users. 
Ella Goetze's curator insight, June 17, 2019 8:37 PM
I love social media don't get me wrong but these percentages/stats freak me out. It says that 55% of gen Z are more creative online then outside experiences...that should not be the case. People should be able to express themselves creatively not on the internet too. It also shows that 49% of gen Z turns to social media for creative ideas rather then talking with other individuals and bouncing ideas off of others. This is crazy, what has the world come to. We need to take in life through the outside world rather then just turning to the internet all the time. The internet and social media can be misread very often rather face to face communication cannot. Like I said social media and the internet are great but they definitely have their cons. 
Rescooped by Dennis Swender from All things communication
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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?


Via Lauren Moss, aufaitLibrarian
Andrew Nachison's curator insight, March 11, 2015 8:08 AM

Survey data about why individuals unfollow brands on social media. But it lacks any reference to bots and automated follow / unfollow apps, and the focus on brands also scratches the surface of social media, which is driven by individuals. Also, it would have been more informative if they had compared the survey data to *actual* data. For instance, the number of people who *said* the unfollowed in the past week, compared to how many actually did.

Nedko Aldev's curator insight, March 12, 2015 6:45 AM

 

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Scott Wachtel's curator insight, March 13, 2015 3:50 PM
Interesting Data for brand amanagment