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Google Analytics offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff … Via Peg Corwin, Jim Lerman 
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Social media has changed a lot over the last five years — and truth be told, that’s the understatement of the century. New platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new things to learn about how to use social media..] Via Daniel Watson
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Content pillars are lengthy, information-heavy pieces of content. They help you stand out from your competition and stock up your content calendar. Via Daniel Watson
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Web 2.0 Content Creation Tools: A Quick Guide MOHAMED AMIN EMBI Centre for Academic Advancement Universiti Kebangsaan Malaysia … Via Luísa Lima
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The judicious use of trigger words, especially in headlines and calls to action, can make Web copy more magnetic than ever before Via Peg Corwin, Jim Lerman
Peg Corwin's curator insight,
June 16, 2018 6:03 PM
Powerful trigger words? "The judicious use of trigger words, especially in headlines and calls to action, can make Web copy more magnetic than ever before." Words like FREE, NEW, PROVEN and 37 more.
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Make content creation easier (and more fun) with these 35 free tools and resources.
Via Daniel Watson
Catherine PB's curator insight,
December 23, 2016 8:42 PM
Merry Christmas - Happy Holidays - and a Ripper New Year everyone - I thought this might make life a little easier in 2017 
Amy Weisz's curator insight,
January 3, 2017 1:25 PM
Many of these have been around the block of few times, but several of these tools were completely new to me. Great list!
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You aren’t just competing with your competitors anymore, but you’re competing with yourself and everyone else for mind share. Sometimes it may feel like you need more content in order to get attention.
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To improve content marketing, use Google Analytics to understand on-site search queries, check what is working on mobile, optimize site speed, understand your customers with affinity reports, focus on searcher intent, visualize your funnel, focus on current traffic sources, review high traffic, low engagement pages, know when to publish content, track & measure ROI.