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I selected this piece by Adam Barber for Content Marketing Institute because it's important to know how to use google+ effectively. He has a real feel for this enviornment.
In this article Adam asks us to take a look at a couple of examples of popular and engaging Google+ pages. Learn how two well-known companies, Dell and Wired are making the most of this new marketing tool".
Intro:
"If you're still figuring out how to make Google+ part of your content marketing strategy, you might be more enthusiastic when you see who's on here and how the audience is growing.
Here's why you should not neglect this great social network:
Google+ numbers
To give you an idea of the growing impact and influence of Google+, here are a few stats:
90 million – total number of Google+ members as of last month (Larry Page, Google CEO)
20 million – unique visitors to Google+ during December 2010 (Compete.com)
576,798 – Dell and Wired’s combined Google+ footprint, March 2012
(Google+) 69.2% - percentage of Google+ users who are men (SocialStatistics.com)
3.86% - percentage of Google+ users living in the world’s Google+ capital, Bangalore, India (NetworkWorld)
3.3 minutes – average time users spent on Google+ during January (comScore)
Curated by Jan Gordon covering "Google Plus Watch"
Read full article here: [http://bit.ly/GUOzQS]
Via janlgordon
