Distance Learning, mLearning, Digital Education, Technology

It’s an incredibly exciting time to be working in the retail industry. Ten years from now, consumers will look back and say: “Did shopping really look like that in 2019?”

Via Farid Mheir

In China, the either-or retail equation is being cast aside for New Retail, which merges the best of the in-store and online experiences. To Alibaba, success these days also means helping brands go omnichannel. An increasing number of brands are doing just that, tapping Alibaba’s New Retail tools, erasing the lines between online and offline. 

The key to New Retail is the mobile phone, which provides the critical connection between online and offline retail to consumers. Brands in China have an advantage here because they don’t need to convince consumers to download and use their apps. That’s because they know 500 million consumers already have the Tmall app. “China is moving much faster than the West in this evolution because the Western retail model is built on legacy systems. China’s model is disruptive,” said Frank Lavin, CEO of ExportNow, a company which helps Western brands sell to China. “China does not have the legacy of malls and big-box stores like the West. China has no traditional retail model to defend.”

Via Farid Mheir