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According to Gartner, 50% of search will shift to voice search by 2020. And in the cases of personal assistants, if your business doesn’t come in first, it comes in last. Marketers scrambling to make sure they’re optimized to take those top spots ranked voice search high on their list of 2019 priorities, with 36.1% naming voice search a top trend. Holmes says that as voice search becomes more common, search queries will most likely get more specific and companies need to start anticipating those queries sooner, rather than later.
Via Elizabeth E Charles
