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Scoop.it!
A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who... 
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Scoop.it!
Wondering what CPM, offsite pixel, and FBX mean? And what about conversation tracking or Sponsored Story? Facebook marketing expert, Jon Loomer has created a very nice infographic featuring all the...
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The article discusses combining email and Facebook marketing. While the concept is interesting and the study shows it can improve click through rates up to 22%, I believe that this type or marketing would be much more costly (both time and monetarily) and difficult to achieve for the smaller boost it provides. I also think that this type of marketing is only effective to specific psychographic segments.
Interesting study
http://justonenetwork.com/usuario/registro/Liderrafajr