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Like it or not, Google+, is here to stay. Even if you've roundly ignored the plaform in your personal social media life, you can't afford to do the same with your company. Cultivating an active, well-trafficked page takes time and effort, but the advantages it brings are well worth the investment.
GooThat being said, the next question is, how do you market more efficiently on Google+? Of course there are any number of ways to use Google+ to boost your business, but you can take that to the next level by using specific Google Plus tools to your advantage.In this post we’re going to take a look at eight different tools that you can use to take over Google Plus!...
Via Jeff Domansky
Here is a collection of some of the most common questions we tend to be asked in the PYB community, and some we think you would benefit is knowing too!
I joined Google the day after my Stanford graduation in June of 2011, and two days later got to take a peek at the product I would be working on for the next three months...
The news yesterday that Vic Gundotra, Google’s Senior Vice President of Social, is leaving comes as little surprise. I read about it on Facebook first, then on Twitter, then on Secret, and then on Google+, which perhaps says everything about the success of Google’s most recent foray into social. Google+’s momentmay have passed, but the lessons to be learned will last a lifetime for me, and for the hundreds of others who played a role in building it.
The Coming Death of GoogleToday, it can be hard to imagine that Google faced a deep existential threat to its business three years ago. The company’s financials were as strong as always, but there was a growing cacophony among bloggers and the wider media over the future of the company in the throes of an industry rapidly changing due to social, local and mobile. Google was still primarily a web-based company, the bulk of its revenues derived from advertising that had failed to deeply penetrate any of these three nascent verticals....
Via Jeff Domansky
Looking for updated traffic numbers on Google+ traffic? Social media agency We Are Social released an interesting infographic on Wednesday. Here are some highlights
Increasing Visibility & Influence In Google Search That means that anyone who wants to make use of Google+ as part of an overall strategy of increasing visibility and influence in Google Search should be actively pursuing all of the following tactics:
- Build a strong network within Google+. You should seek to cultivate not just a large number of followers, but more importantly, active relationships and partnerships with influential Google+ users. Their citations to your profile have a powerful effect on its authority to Google. - Cultivate quality links from trusted websites. Create the kind of presence on Google+ that site owners want to recommend and link to. When being interviewed or referenced by a site, ask if they would link to your Google+ profile or page for identity purposes.
- Use Google Authorship for your content across the Web. Although this tip applies only to personal profiles, since Google Authorship involves a legitimate, Google-approved link to our profile, the more quality content you produce on trusted sites, the more authority given to your profile.
To read the full article, click on the title.
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
Via Jaana Nyström, Marc Kneepkens
Your Google Plus (G+) hover card is the first impression people have of you inside G+. Well, actually your profile image is the very first impression. When G+ users mouse over your profile image in...
Are you creating your first Google+ Local Page? Let us show you the proper steps in the latest 'How to' guide only on UpCity!
...Google is the most popular search engine in the world, so it goes without saying that utilizing Google Plus Local will increase your business’s web presence and SEO. It allows you to achieve greater brand awareness and visibility, which is important among your local competitors. Additionally, many local page features are similar to that of Google+ Business pages, receiving the same benefits with the added boost to local search results.
Many beginner features are available to learn how to use throughout Google Plus Local. We’re here to make the process easy and get your site set up and ready to go. Ready to create a new Google+ Local page? Follow along with the instructions below!...
Via Jeff Domansky
So recently, I’ve been seeing a few posts and articles circulating around the web that are basically hating on Google+ and, well, as a Google+ lover, I think that’s pretty awesome. Huh!?? Yup. You ...
I have been collecting helpful posts here in my Google+ Helper community: I hope they will help you get started on Google+ and also help you get the best results for your business!
Via Jaana Nyström
As I always say to the people who ask me about social media monitoring, Google+ is probably the best platform around. A trick that I recently learnt comes from Stephan Hovnanian. In one of his post...
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I love Everypost's infographics. This one offers great tips!
Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.
Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to: • Keep Up With Your Plus Stream • Share Content Daily • Reach Out to Influencers • Use Google Hangouts • Use Communities • Monitor Follower Growth
Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....
Via Jeff Domansky
Google may kill its social network, Google+, following Vic Gundotra's departure.Google is reportedly planning to dismantle its social network, Google+. Google will consider Google+ a platform rather than a product, TechCrunch reports, citing "multiple sources.
"This means that it will no longer exist as a social network aimed at competing with Facebook, but it still might be integrated into Google's existing products. The company has allegedly been shifting the teams that used to be at "the core" of Google+ and is moving more talent toward the Android team....
Via Jeff Domansky
As professional content curators, creators, and promoters, we've all heard about the importance of Google Authorship, and know that, somehow, it does have more benefits than just causing our beautiful faces to show up in search results next to content we've published.
Learn easy Google Plus posting tips & tricks that will help you increase the visibility and engagement of your posts.
Via Jaana Nyström
A few weeks ago, I shared a list of tools to help you make the most of Google+. Quite a few people noticed that a major one was missing: CircleCount. I left out that one on purpose because it deserved an article in itself.
Google Plus Notifications, Meet Mr. Jingles!
“I’m the official G+ Notifications ‘mascot’ but I don’t like it when people call me that.” that’s what Mr. Jingles says about himself. Yes, he is the cheery notification bell with a cute face, who appears in the top right corner of your Google bar. He goes through all of your notifications and bring them up to you when you sign in to Google+. Every now and then, he does a fun little dance too :-)
Via Jaana Nyström
Looking for tools to grow your presence on Google+? Check out the list below. Social media is always changing, so new services pop up weekly. As a result, this list cannot be exhaustive. I plan on ...
I have been collecting helpful posts here in my Google+ Helper community: I hope they will help you get started on Google+ and also help you get the best results for your business!
Via Jaana Nyström
What is Google Authorship? Google Authorship is the link between your Google+ profile and the content you create. Why would you want to set it up?
An optimized Google+ hovercard will help you connect with the right people and drive home your brand identity.
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