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LinkedIn co-founder Reid Hoffman shares the biggest mistakes he sees LinkedIn users making — and how to correct them. If you truly want to craft a killer LinkedIn profile, the guy who helped create the world's largest social network for professionals has a few tips. During a video interview, LinkedIn co-founder Reid Hoffman shared the biggest missteps he sees users making with their LinkedIn profiles. Read more: click image or title. FREE Business Plan Template here: http://bit.l/1aKy7km Dave...I downloaded your business plan template...It is great!!!...My tax consultants say your plan is amazing. Thanks Dave!!!
Via Marc Kneepkens
I have to be honest here, setting up and optimizing a LinkedIn profile takes time. This is not going to be a "Clean Up Your LinkedIn Profile In 5 Minutes" kind of post. So while it will only take a few minutes for you and I to run through these suggestions, be prepared to spend a considerably greater amount of time actually implementing some of them. Fortunately, once done, you can relax, have a glass of wine, and just pop back into your profile every few weeks or months to make a couple updates.
Before we jump into these recommendations, let me make one more point perfectly clear. These are not necessarily recommendations for the perfect LinkedIn profile if you're looking for a job. I am writing this from my own perspective, as someone who is using their LinkedIn profile to connect with influencers, partners or prospects. I already have a business and I am counting on LinkedIn to help me grow that business and reach more of their nearly 200 million active monthly users....
Via Jeff Domansky
Create a LinkedIn Cover photo by downloading our free template. Also see how screen size affects the display of your photo.
We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals?
If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business.
The benefits of using LinkedIn go beyond prospecting and recruiting. The site can also be an incredible inbound marketing tool. I tapped into the knowledge of LinkedIn expertWayne Breitbarth, who shared a few tips on the following features that you should be utilizing....
Via Jeff Domansky
Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on.In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.
And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and quotes.Unfortunately, that is all changing. Here are five reasons why …
Via Jeff Domansky
As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts.
...Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the value of content in engaging customers. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM andSalesforce.com leading the way.
What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices: - They continually update users on industry news. - They release new and engaging content tailored to specific audiences. - They add their voice to relevant conversations that their audiences care about....
Via Jeff Domansky
Lana Khavinson, Small Business Segment Marketing Lead at LinkedIn, says most people who come to LinkedIn already have a professional mindset, and they are looking for all kinds of content--from articles and blog posts to infographics and charts--that will help them with their current role or that will help them further their career.
So it’s important to consider what information you can provide that will help them with their current or future endeavors and will keep you at the top of their minds when they are at a point of need. This can include content like best practices, tips, trends, and industry thought leadership pieces.
But it's not enough to simply create great content. To get potential customers to notice you, you need to promote it the right way. Here are four insider tips to bring your content to the masses....
Via Jeff Domansky
There are undeniable benefits to networking with professionals on LinkedIn, but you're not the only person who thinks so. Here's how to compete...
Two every second: That's how many people join LinkedIn as new members, many of whom hope to exploit the platform's rich resource for industry contacts. That means that by the time you finish reading this article, you’ll have on average 250 people and counting to compete with for the professional world’s attention.
What you do with your LinkedIn profile can mean the difference betweengarnering views and job prospects and alienating potential employers. But before you even consider your strategies for interacting on the popular social media site, you must first look inwards--at the state of your profile.This infographic from social media agency Link Humans shows you how to stand out from the crowd and put your best profile forward....
Via Jeff Domansky
LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....
Via Jeff Domansky
Friday. 8 p.m. A stranger rings your doorbell. You open the door.
This blog post is intended to provide more information and address inaccurate assertions that have been made as a result of a product we launched on Wednesday called LinkedIn Intro.
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Perfect LinkedIn Profile Infographic
Great LinkedIn Tips
We're not big believers in "perfect". Perfect is a tyranny few can afford in a digital age, but we did find about 5 helpful hints from this massive missive on how to use LinkedIn effectively. The iinfographic is full of helpful information on te single most critical personal branding tool on the planet - LinkedIn.
Daniel Roth, Linkedin's executive editor, shares what he's discovered from the 50,000 posts on the site published every week.
Honestly, this article is a gem!
Roth talks about how Dell (one of my favorite brands) has used its employees to build advocacy via content that matters to them. This is almost unheard of in the corporate world.
Executives, HR directors, PR pros see only potential pitfalls—a vocal employee is a poachable employee; someone sharing sharp takes can also share sensitive information; what if employees are boring or, worse, interesting? Better to just to keep the barn door firmly shut.
The approach seems safe. But it’s not. Staying silent means not being part of the dynamic business conversation that is happening everywhere around the world.
Read the article at http://www.fastcompany.com/3044156/hit-the-ground-running/why-vocal-employees-are-a-companys-best-pr
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Cendrine Marrouat
It’s a fantastic opportunity for content marketers, and any other publisher looking to put their content in front of a highly engaged audience. Every day, millions of people, from CEOs to new graduates, browse LinkedIn for the latest news in their field or industry. LinkedIn posts are an ideal way to draw attention to an event or service, direct people to a landing page, or simply to build online profile.With all this in mind, we dug into our social data to find out more about the nature of sharing on the site. Here’s what we found from analysing six months worth of LinkedIn storiesavailable to us from Spike....
Via Jeff Domansky
You have hundreds of connections, stacks of skills and endorsements, a killer review of your experience and a flattering but professional headshot. Your LinkedIn profile is all set up for some seriously productive networking, and you're ready to build up your brand online as you climb the ladder of success.
But don't you wish you could get a little bit more out of LinkedIn? While having an extensive network is a big advantage, there several little things you can do to help make the most of the website — and a lot of them are free....
Via Jeff Domansky
With LinkedIn recently inviting members to post business blogs directly on the LinkedIn site, many of us have been wondering how Google indexes and rates those posts, as compared with the same or
LinkedIn may be the worlds largest professional social network, but if it's not careful, it could face major competition from an increasing number of niche networking startups.
... “If enough of those sites get popular, and if LinkedIn does not do something to bring in those types of users, then they could be threatened one day from all of those users looking for resources that are better suited to their needs,” says Gartner analyst Brian Blau. He calls that phenomenon “death by 1,000 pin pricks.
”The fact is, bigger is not always better in the world of social networks. That’s no big secret in Silicon Valley today. Mark Zuckerberg is shelling out billions of dollars for small messaging apps like WhatsApp that are vying with Facebook for attention on phones and tablets across the globe, and he’s been all but shouting from the rooftops about how he is disassembling Facebook as we know it, transforming it from one big app that does everything, to many smaller apps that do just one thing.....
Via Jeff Domansky
Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.
We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?
It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....
Via Jeff Domansky
LinkedIn is the boring brother of Facebook. A bit buttoned up. But it is not to be underestimated. Here are 10 tips to double your LinkedIn connections
Via Jeff Domansky
The business-focused social network opens its publishing platform to its members, raising lots of questions.
Ryan Roslansky, head of content products for the company, strenuously rejects LinkedIn's media ambitions. Or at least he refuses to address them head on. "We are not approaching this from a publishing or media-company perspective," he told me last week.
The "this" in question is LinkedIn's announcement that it is opening its "publishing platform" to all its 277 million members, beginning with a test group of 25,000. The move essentially means providing a juiced-up blogging tool to LinkedIn users, but with a twist. Blogging sites like Tumblr (owned by Yahoo) or even Medium, the new site run by Twitter (and Blogger) founder Evan Williams, are relative free-for-alls. Post your blog, tell other people about it using social media, and hope someone will see it.
A post on LinkedIn is targeted at the people already in your professional network. "Your LinkedIn identity is your professional profile of record," Roslansky says. Adding the ability to post long-form professional information, he says, "helps to ensure someone can stand out and look better in their career."...
Via Jeff Domansky
Late last week Klout announced its intent to empower its users with the ability to view and share curated content that is custom-tailored according to the social graph of the user and the user’s audience. This is a throwback to early last year when LinkedIn actually did something similar — when its content was still useful. However, since curation is based on an individual user’s social graph and what actually resonates with their audience, this looks to be potentially better.
Klout describes it this way: “The ‘Create’ tab helps you find great articles and posts worth sharing with your audience. Unlike most apps that suggest content for your personal consumption, Klout intelligently recommends content that will strike a chord with your unique set of friends, fans and followers. Helpful tags highlight fresh content that is starting to trend as well as items that closely match the interests of your audience members and are likely to resonate with them.”
Via Jeff Domansky
Here is a quick roundup of some of the latest happenings in the social media world.
A master list of LinkedIn tools for business to help increase your LinkedIn effectiveness. You can find all of the LinkedIn tools you need here.
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