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One of the first questions brands and marketers ask themselves before jumping on the social media bandwagon involves Return on Investment. They want to know that their financial investments will pay off in terms of brand recognition, leads, and market penetration. The ROI of social media exists. But it works differently from old-fashioned ROI because it … 
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ITSMA’s 2013 Brand Tracking Study helps services providers understand buyer attitudes and beliefs, their company’s brand equity, current and/or aspired market positions, and buyers’ perceptions of performance. Via Lydia's Marketing & Communication Consulting
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In my latest contribution for B2B News Network, I take a detailed look at SlideShare: main features, tips to create winning presentations and promote them, accounts to follow, and more... Read it at http://www.digitaljournal.com/b2bnn/2015/01/b2bnn-primer-slideshare/ ---------------------
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For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Here are three places to start. Via Jenni Hilton, Lydia's Marketing & Communication Consulting
Lydia's Marketing & Communication Consulting's curator insight,
January 29, 2014 8:52 AM
Good tips, fill the holes in your data...
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For business-to-business companies, focusing the bulk of their marketing energy on LinkedIn is starting to make a lot of sense. Via TechinBiz
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