Three Data Opportunities B2B Marketers Are Missing Today | e-commerce & social media | Scoop.it
From b2bdigital.net - January 29, 2014 9:50 AM
For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Here are three places to start.

Via Jenni Hilton, Lydia's Marketing & Communication Consulting