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Scoop.it!
When marketers approach Content Marketing and Social Media as a symbiotic relationship, there's no limit to the business goals you can achieve. To make that Via Neil Ferree 
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Scoop.it!
If you need a social network for business purposes, this infographic from Purolator will help you decide which one is best. Find the right one now. Via Neil Ferree
Neil Ferree's curator insight,
June 25, 2013 10:05 AM
The 20/80 Rule applies here. In other words, 20% of your social content marketing sites will produce 80% of your social media traffic. 
Mertens Marketing's curator insight,
July 3, 2013 3:45 AM
Eigentlich stellt sich nicht die Frage, welches Netzwerk das richtige ist, sondern wie ich alle diese Netzwerke richtig einsetze. |
From first discovery to the nurturing phase to transaction, knowing your target audience information consumption preferences will help you optimize their experience.
The information journey should lead the target customer through the sales cycle by taking Action.
From a Facebook follower to an email subscriber to a demo webinar attendee to an initial sales conversation – each of these types of experiences with your target audience along the buying cycle can be forecast and planned to help prospects lead themselves to the next logical step in their journey.
When promoting your content you have to understand your audience in order for your efforts to work best. Make sure you know who you are promoting to and why should they care.