e-commerce & social media
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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5 Social Networking Promotions That Backfired Spectacularly

5 Social Networking Promotions That Backfired Spectacularly | e-commerce & social media | Scoop.it

The great thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. The terrible thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. It takes about 30 seconds of thought to accurately gauge whether your brilliant marketing gimmick will build brand engagement or be prosecuted as some kind of hate crime in certain countries in Europe.


The folks on this list did not take those 30 seconds......


Via Jeff Domansky
Jeff Domansky's curator insight, July 12, 2014 4:01 AM

These are spectacular marketing failures proving once again that marketing should never be left in the hands of kids or adults who haven't grown up yet.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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The 5 Worst Twitter Mistakes Businesses Have Ever Made

The 5 Worst Twitter Mistakes Businesses Have Ever Made | e-commerce & social media | Scoop.it

The cardinal rule of conducting business on social media is don’t embarrass your brand. It’s so easy to avoid, after all, given the ample opportunities for entrepreneurs to learn from big companies’ mistakes online.


To help you avoid any missteps, here are five of the worst errors that Corporate America has ever committed on Twitter....


Via Jeff Domansky
Jeff Domansky's curator insight, October 29, 2013 4:30 PM

Good reminder of past PR fails on Twitter.

Kwang Hyun's curator insight, October 29, 2013 11:10 PM

Pessimisitic side of social media