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Mobile shopping isn't going anywhere this year.
More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. (Already, 45 percent of all shopping includes some form of mobile interaction including doing research, comparing prices or making purchases. Among millennials, that number jumps to 57 percent.)
Facebook IQ commissioned GfK to study 2,400 adults who had used mobile phones, tablets, desktops or laptops to research or buy items online in the past three months. Purchasing categories included clothing, consumer electronics, home appliances, home goods and beauty.
The study also looked at why those shopping on mobile devices chose to use them. Fifty-six percent said it was because they already happened to be on a device, while 55 percent pointed to the convenience it afforded....
Via Jeff Domansky
Last Holiday season was a tipping point for mobile: Traffic surged to mobile shopping sites and apps. M-sites crashed from the onslaught of shoppers. And people got comfortable not only researching but also purchasing gifts on mobile.
Looking at our own data, we saw that people on Facebook bought on mobile 46% more during the last Holiday season than during the non-Holiday season.1 Facebook IQ predicts that in Q4 of this year the percentage of online purchasers transacting on a mobile device will rise by 30%.2
The mobile shift has happened, and the thumb is in charge. For the second post in a series examining what this means for brands, Kelly Graziadei, Facebook’s Direct Response Product Marketing Director, spoke to Helen Crossley, Facebook IQ’s Head of Consumer Insights Research, about 3 of the most common questions marketers ask about how to succeed in mobile commerce...
Via Jeff Domansky
Rumors are flying about Google's upcoming mobile-friendly update, and bits of reliable information have come from several sources.
My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.
Via Jeff Domansky
No one can deny the rapid rate in which Mobile Commerce is growing.
A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.
Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....
Via Jeff Domansky
Learn how to optimize your page titles for mobile search.
As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.
Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"
Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.
Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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More consumers prefer to shop in a physical store so they can see and touch products before making a purchase. At the bottom of the list is turning to sales associates for help. Here’s why consumers say they like to shop in stores: - 47% -- See/touch items before buying
- 41% -- Ability to take it home immediately
- 30% -- Take advantage of sales
- 30% -- Redeem offers/coupons
- 22% -- Enjoy the experience (it's fun)
- 20% -- More secure than buying online
- 11% -- Get assistance from sales associates.
During the Mobile Shopping Life Cycle, consumers use their phones a lot, since with mobile consumers can always be shopping. Before they even head to a store, 63% of consumers use their smartphones to help prepare for the shopping trip. And once they get to the store, here’s how they use their phones, according to the survey...
Via Jeff Domansky
While at Google’s offices recently, I had the pleasure to hear a Google Product Manager present the company’s view of how information retrieval has changed with the rise of mobile and smartphone adoption.
They are calling it “micro-moments,” the premise being that as smartphone adoption and use continues to skyrocket, consumers increasingly have small bursts of interaction with their phones across search, social, video and email, as opposed to prolonged periods in front of a desktop.
This viewpoint represents a shift from the linear “sit, search and act” desktop mentality that characterized the early days of the internet, in which research and action were typically performed in one sitting while in front of a connected internet device.
These days, according to Google, more searches are done on mobile than on desktop in many countries, including the United States, Japan and United Kingdom.
Google’s micro-moment perspective posits that discovery and action are decoupled as discovery comes in multi-session bursts, across channels, on a mobile device, while action (conversion/purchase) often takes place later on a larger screen, a laptop or tablet device....
Via Jeff Domansky
This past holiday season again highlighted the significance of mobile on shopping patterns, which may be on track to at least one tipping point.
A new forecast now has mobile accounting for a full half of all U.S. digital commerce revenue within two years.
That would be an increase from the 22% of digital commerce revenue attributed now, according to research firm Gartner....
Via Jeff Domansky
How many of your daily tasks would be nearly impossible (or at least more difficult) without mobile devices, e-mail and the internet? It’s tough to imagine accomplishing even the simplest of tasks, especially when it comes to buying and selling goods. Mobile has revolutionized commerce, including the way consumers engage, research and ultimately purchase products. On the flip side, advertisers now have more ways to reach and influence their audiences. Retailers are now witnessing first-hand how traditional “brick-and-mortar” ideology is rapidly transforming into a new “brick-and-click” reality. Here’s how mobile assets are reshaping the commerce landscape and consumer buying behaviors:
One of the more surprising revelations from a recent comScore study is that Facebook is now the #2 mobile app for local search, behind Google Maps. This puts it
Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here's why push is one of the most promising areas of mobile marketing today. If you haven’t started developing a strategy to strengthen your customer relationships using push, now’s the time to start. However, the opportunity for push notifications doesn’t start and end with mobile apps. While the bulk of push notifications today are delivered on mobile phones and tablets, they are quickly expanding to reach all kinds of new internet connected devices – such as desktops, e-readers, entertainment systems, and even cars. In fact, the world will have more connected devices than people – 75 billion devices connected to the “Internet of things” by 2020. 75 billion. Wow. This opens up a whole new range of possibilities for marketers.
I've gathered together ten great infographics on m-commerce, QR codes, apps vs web, coupons, payments, mobile marketing and more.Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version..
Via Jeff Domansky
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![How to Optimize Your Page Titles for Mobile Search [Quick Tip] | e-commerce & social media | Scoop.it](https://img.scoop.it/GkiKs9GlOkzw9aNnvT8rODl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Interesting mobile shopping research.
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