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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Why Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home

Why Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home | e-commerce & social media | Scoop.it
From www.mediapost.com - November 26, 2015 11:57 AM

More consumers prefer to shop in a physical store so they can see and touch products before making a purchase. At the bottom of the list is turning to sales associates for help. Here’s why consumers say they like to shop in stores:

  • 47% --  See/touch items before buying
  • 41% --  Ability to take it home immediately
  • 30%  -- Take advantage of sales
  • 30% --  Redeem offers/coupons
  • 22% --  Enjoy the experience (it's fun)
  • 20%  -- More secure than buying online
  • 11% --  Get assistance from sales associates.


During the Mobile Shopping Life Cycle, consumers use their phones a lot, since with mobile consumers can always be shopping. Before they even head to a store, 63% of consumers use their smartphones to help prepare for the shopping trip. And once they get to the store, here’s how they use their phones, according to the survey...


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Jeff Domansky's curator insight, November 25, 2015 8:53 PM

Research says it all. Shoppers use mobile but still prefer in-store.
Michelle Gilstrap's curator insight, November 26, 2015 10:27 AM

Good reasons that consumers head to stores, but they use their smartphone for research before and during their trip.
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The Shifts In Consumer Behavior Driving Google’s Maturation

The Shifts In Consumer Behavior Driving Google’s Maturation | e-commerce & social media | Scoop.it
From searchengineland.com - August 17, 2015 11:34 AM

While at Google’s offices recently, I had the pleasure to hear a Google Product Manager present the company’s view of how information retrieval has changed with the rise of mobile and smartphone adoption.


They are calling it “micro-moments,” the premise being that as smartphone adoption and use continues to skyrocket, consumers increasingly have small bursts of interaction with their phones across search, social, video and email, as opposed to prolonged periods in front of a desktop.


This viewpoint represents a shift from the linear “sit, search and act” desktop mentality that characterized the early days of the internet, in which research and action were typically performed in one sitting while in front of a connected internet device.


These days, according to Google, more searches are done on mobile than on desktop in many countries, including the United States, Japan and United Kingdom.


Google’s micro-moment perspective posits that discovery and action are decoupled as discovery comes in multi-session bursts, across channels, on a mobile device, while action (conversion/purchase) often takes place later on a larger screen, a laptop or tablet device....


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Jeff Domansky's curator insight, August 17, 2015 9:58 AM

Columnist Nathan Safran takes a look at where Google is heading -- and what challenges it faces -- in the age of mobile.
Diana Andone's curator insight, August 18, 2015 3:24 AM

Good insight in what online micro-moments mean 
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Local-Mobile Marketing Is Helping Retailers Drive Foot Traffic And Sales At Bricks-And-Mortar Stores

Local-Mobile Marketing Is Helping Retailers Drive Foot Traffic And Sales At Bricks-And-Mortar Stores | e-commerce & social media | Scoop.it
From www.businessinsider.com - December 20, 2013 9:24 AM

FA primer on location-based marketing on mobile.Location-based marketing blurs the line between the digital and physical world. To drive foot traffic and sales at bricks-and-mortar stores, marketers target shoppers on their devices.

To do that though, marketers need to effectively identify and utilize consumers' locations. New services are giving people a much better incentive to share where they are, while new technologies are emerging to make location-based marketing a more exact science. In a new report from BI Intelligence, we look at the three of the primary types of location-based marketing approaches: geofencing, geoconquesting, and geoaudiencing, each of which uses location somewhat differently. We also look at some the latest and most effective location-based apps that are giving consumers' good reason to share their location....


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Jeff Domansky's curator insight, December 20, 2013 3:55 AM

Business Insider takes a closer look at localization and Mobile marketing.
Ali Anani's curator insight, December 21, 2013 12:27 AM

With local - Mobile Marketing, make the close closer.
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The 3 Most Common M-Commerce Questions Answered

The 3 Most Common M-Commerce Questions Answered | e-commerce & social media | Scoop.it
From insights.fb.com - November 19, 2015 9:37 AM

Last Holiday season was a tipping point for mobile: Traffic surged to mobile shopping sites and apps. M-sites crashed from the onslaught of shoppers. And people got comfortable not only researching but also purchasing gifts on mobile.

Looking at our own data, we saw that people on Facebook bought on mobile 46% more during the last Holiday season than during the non-Holiday season.1 Facebook IQ predicts that in Q4 of this year the percentage of online purchasers transacting on a mobile device will rise by 30%.2

The mobile shift has happened, and the thumb is in charge. For the second post in a series examining what this means for brands, Kelly Graziadei, Facebook’s Direct Response Product Marketing Director, spoke to Helen Crossley, Facebook IQ’s Head of Consumer Insights Research, about 3 of the most common questions marketers ask about how to succeed in mobile commerce...


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Jeff Domansky's curator insight, November 18, 2015 11:22 PM

Very useful insight into mobile marketing, mobile buying behaviors and trends. 
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50% of Online Sales Heading to #Mobile | MediaPost

50% of Online Sales Heading to #Mobile | MediaPost | e-commerce & social media | Scoop.it
From www.mediapost.com - January 29, 2015 6:52 PM

This past holiday season again highlighted the significance of mobile on shopping patterns, which may be on track to at least one tipping point.

A new forecast now has mobile accounting for a full half of all U.S. digital commerce revenue within two years.

That would be an increase from the 22% of digital commerce revenue attributed now, according to research firm Gartner....


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Jeff Domansky's curator insight, January 29, 2015 2:00 PM

Mobile has become much more than just a moving target. It's now an essential part of online shopping and payments and it's destined to keep growing
Liza Viana's curator insight, January 29, 2015 5:27 PM

Here's one BIG reason your business needs to have a good #mobile strategy. 
Foremost Media, Inc.'s comment, January 30, 2015 3:10 PM
Like Liza Viana stated above, the article explains exactly why businesses must have a well-developed mobile strategy in 2015. Our company recently developed a FREE, easy-to-use responsive tool that allows you see what your site looks like on a variety of mobile devices. Check out our blog post at http://goo.gl/wtx4lm to learn more!
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MEF: Mobile content purchase volumes fall for first time ever, to 42%

MEF: Mobile content purchase volumes fall for first time ever, to 42% | e-commerce & social media | Scoop.it
From www.fiercedeveloper.com - December 11, 2013 12:04 PM

According to the third annual Global Consumer Survey from the Mobile Enterprise Forum, the industry witnessed its first decrease in purchase volumes of digital content, from 54 percent of mobile media users in 2012 to 42 percent in 2013.


The MEF surveyed more than 10,000 users across 13 countries as part of its research."This could be seen as alarming for the mobile industry. However, there is a broader picture to consider," the firm said in its report. "The research reveals a substantial rise in the proportion of mobile media users prepared to buy high-value items through the handset. The findings show that, while the number of purchases may be falling, the value of individual purchases is going up."...


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