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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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An American in ISIS's Retweet Army

An American in ISIS's Retweet Army | e-commerce & social media | Scoop.it

The gradual radicalization of Douglas McAuthur McCain, we're told, is reflected in his social-media timelines. This week, NBC News  reported that McCain, a 33-year-old from Minneapolis and San Diego, had become the first American to die in Syria while fighting for the Islamic State of Iraq and Syria (ISIS), in clashes with other rebel fighters.


(On Thursday, Fox News reported that a second American from Minneapolis may have been killed while fighting for ISIS in the same battle.)


"Until early last year, a Twitter account linked to McCain included mostly mundane messages to friends about basketball—how the Lakers suck, comments about the Chicago Bulls—with only a few messages about Allah or Islam," NBC noted. "Then the account went silent for more than a year." 


McCain, who converted to Islam in 2004 and also appears to have used networks like Facebook and MySpace, fired up his feed again in mid-May—around the time that ISIS was publicizing its control over the Syrian city of Raqqa with public executions, and just weeks before the group launched its military offensive in northern Iraq....


Via Jeff Domansky
Jeff Domansky's curator insight, September 1, 2014 3:48 AM

The Atlantic looks at how the extremist group turns social networks into propaganda echo chambers.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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How GE Raised the Bar on Public Discourse and Content Marketing with #Pressing

How GE Raised the Bar on Public Discourse and Content Marketing with #Pressing | e-commerce & social media | Scoop.it

How do you get news and ideas into the hands of already-well-informed opinion leaders in public office? And how do you add substantively to the public discourse while avoiding the trap of becoming "just more noise"?


These were some of the challenges General Electric faced in designing its ground-breaking #Pressing campaign. Linda Boff, GE's Executive Director, Global Brand Marketing, sat down with us to discuss the campaign and how partnering with RebelMouse provided her team with the end-to-end platform they needed to deliver high-quality curated content to their audience...


Via Jeff Domansky
Jeff Domansky's curator insight, June 23, 2014 1:30 AM

Innovative public affairs strategy by GE utilized curation and content marketing.