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In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.... Via Jeff Domansky 
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![Why People Buy Things Online [Data] | e-commerce & social media | Scoop.it](https://img.scoop.it/mV1oC9wK69lJdqqhXX8oGjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Discover the latest data on why people buy things online. Just because we're marketing things doesn't mean we really know the science behind what makes people buy. But marketing without that information is like walking outside with a blindfold on -- it's going to be very hard to end up at your destination without a scratch. To catch up on the latest and greatest research about online buyer behavior, keep on reading. Below, we’ll cover eight data sets on buyer behavior, their key findings, and the lessons you should take away from each piece of research. Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas, designing a new experiment for your website, or maybe even making the case to your boss to hire someone new.... Via Jeff Domansky
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A study released by the Acquity Group, part of Accenture Interactive, has found that 94 percent of B2B buyers conduct some research before making a purchase, with 55 percent of them doing so for at least half of their purchases. XThe “State of B2B Procurement” report looked at 500 B2B procurement officers with annual purchasing budgets of approximately $100,000. The goal was to determine how B2B companies adapt and stay competitive through their purchasing decisions. About 68 percent of B2B buyers purchase goods online, compared to 57 percent cited in the 2013 version of the study. Nearly 44 percent of respondents said that they researched goods and services on a smartphone or tablet over the past 12 months.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 10, 2014 3:49 AM
Research on the path to purchase for B2B presents some fascinating insight .
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Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list. Top ten points of influence:
The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests.... Via Jeff Domansky
Orlando Delgado's curator insight,
June 23, 2014 7:54 AM
And we thought traditional human means of communications was dead... 
Two Pens's curator insight,
June 23, 2014 9:05 PM
This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.
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The marketers, who have learned to subjugate their ego to the reality of the markets, consistently experience remarkable successes. Google introduced this term to describe the impact of online information, i.e. social media reputation, on the intent of a potential customer to engage with a brand. According to the research that influence, and consumer dependence on it, are growing very fast from year to year. Consumers checked 10.4 sources of information to make a decision in 2011. This is a dramatic increase from the 5.3 sources This more recent study found that positive consumer reviews increase both intent to purchase, and product value, by about 7%. An online share (customer review, Facebook share or tweet) has a value of between $0.33 for a brand or store recommended by a stranger, and $1.33 for brands recommended by friends or family.... Via Jeff Domansky
Jeff Domansky's curator insight,
May 13, 2014 2:06 AM
More research on the value of social media and social marketing.
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We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. And according to Harvard Business Review, “Solution Selling is Dead” because talking about our products and our solutions are no longer good enough. It may even hurt us in the buying process. Why? Because our buyers are too smart. They see right through these self-serving tactics. They are looking for brands that put buyers first. They are looking for brands that know how to connect on a human and emotional scale. In fact, the Corporate Executive Board’s latest report shows that “emotion beats promotion” by a factor of 2 to 1.... Via Jeff Domansky
Jeff Domansky's curator insight,
December 8, 2013 10:04 AM
Michael Brenner offers compelling evidence that content marketing is critical for business success. Note CEB's important research advice: “emotion beats promotion” by a factor of 2 to 1." Recommended reading. 9/ 10 |
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Forrester scored companies according to various factors, including the appeal of their website content and use of video. The companies had the potential to score a perfect 30, or obtain a passing score of 20 or above. Only four companies successfully passed Forrester’s test; the average score was 12.8. Forrester did not reveal the names of the four companies that passed its test. “The biggest problem is that the majority of content talks about the company, what its products and services do and how many awards they’ve won, but doesn’t speak to the issues their prospective buyers are trying to solve,” said Laura Ramos, Forrester analyst, according to Ad Age. Telling stories, writing in narrative and shooting video were identified as key ways that companies can help their messages stand out among the rest.... Via Jeff Domansky
Jeff Domansky's curator insight,
December 19, 2014 10:21 AM
A new report published by Forrester Research shows that a majority of B2B websites have failed to engage users with content in 2014. It's time for marketers to rethink and refocus their content marketing.
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Facebook is for ice bucket challenges. Twitter is for Ferguson, Mo. That’s been the conventional wisdom in the past few months; that conversation about breaking news is happening mostly on Twitter, while people are using Facebook to share less timely — some would say less newsworthy — topics. The evidence for this conclusion has been anecdotal, which is almost always the case when you are comparing results produced by Facebook’s opaque News Feed algorithm to anything. So any time there’s a chance to dig into data that sheds light on public social sharing activity, it’s wise to seize it. The quarterly report of consumer sharing behavior published this week by social data and sharing tool provider ShareThis offers such an opportunity. And while the data, drawn from the 450 million unique users and 2.5 million sites and apps in the ShareThis network, doesn’t directly address the ice-bucket-vs.-Ferguson question, it does provide some interesting marketing takeaways.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 31, 2014 11:54 AM
Fascinating insight in this research report for social marketers. 
Angela Ribo's curator insight,
October 31, 2014 3:16 PM
An interesting comparison between Facebook and Twitter.
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According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos. "We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating." This infographic looks at what happens in just one minute on social web... Via Jeff Domansky
Jodi Dichter Kaplan's curator insight,
July 14, 2014 10:19 AM
What happened in your business the last 60 seconds? Let Peak Reputation, Inc. enhance your online reputation and help you to convert better. #peakreputation #effectivemarketing 
Frank J. Papotto, Ph.D.'s curator insight,
July 15, 2014 1:29 PM
Gives you a real sense of the kinds of change we must must deal with every day
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From
adage
Google's dominance in paid search is shrinking. And the culprit is the ballooning world of mobile-apps. Mobile will account for 85.9% of digital ad search dollars by 2018, reaching $28.41 billion, according to a new report from eMarketer released today. And Google's share will fall to 64.2% -- down from 82.8% in 2012. Last year alone, Google saw its near-monopoly in mobile search shrivel nearly 15 percentage points, with standalone apps, such as Yelp, scooping up considerably more search dollars.... Via Jeff Domansky
Jeff Domansky's curator insight,
June 6, 2014 1:05 AM
A new eMarketer report shows the shifts on paid search taking chunks from Google's share.
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Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time. An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale. Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction. With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks.... Via Jeff Domansky
Lingua Digitalis's curator insight,
March 13, 2014 10:09 AM
I love all these shiny numbers, and the infographics are great to prove your point regarding the importance of SM presence - but be cautious when you see stuff like this? Who conducted the research? How many respondents were there, etc... 
Pallab Kakoti's curator insight,
March 14, 2014 8:19 AM
#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.
Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web. 
Samantha W's curator insight,
March 17, 2014 5:58 AM
Don't lose out , an online presence is crucial to the success of your business.
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As social networks have exploded in their use as a critical marketing and PR channel for businesses of all size, so have increased the importance of measuring all this effort more effectively. Apart from apprising you of the success of your strategies, measurement also gives you very critical insights about your customers and competitors. As you go on investing in social media channels, it is these actionable insights, which give you a return on your dollar. However, the measurement of social media is not as standardized as it should be. This is mainly because of the evolving nature of social networks itself. This non-standardization also means that you will be flooded with advice and opinions about how to measure social media. This leads to some critical mistakes, which can jeopardize accuracy of your results. This in turn will lead to dismissal of social media as an effective channel in business strategy! But we all know importance of social media as well as measurement, so let us see the most common mistakes which are committed while measuring social media.... Via Jeff Domansky
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While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year.
2014ko datuak. Facebook garaile.