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How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales. Via Pantelis Chiotellis 
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Twitter is hoping the allure of exclusive content might help brands better engage with consumers and drive conversation. The company is unveiling an "Instant Unlock Card" that encourages people to tweet about a brand in order to earn rewards such as a movie trailer or an exclusive Q&A. Via Pantelis Chiotellis
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I live online …
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As with a snowstorm, there is always that feeling in the air right before someone is about to end a relationship. You may not be a part of the couple, but if you have access to them on social media, you can always kind of tell when things are about to go south really, really quickly. And while the behaviors are distinct for the future dumper and dumpee, they are traditions as old as social media itself (so, basically like 15 years old, max), and are not to be mistaken. Here, the 6 things people do when they’re totally about to break up.... Via Jeff Domansky
Jeff Domansky's curator insight,
March 20, 2015 11:53 PM
And that's usually just the start of it LOL.
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"I have signed up for social media accounts. Now, what do I do?" I hear this question all the time. The answer is and always will be: strategy. I came across a neat infographic that will help you organize yourself better. It includes a series of tips on how to optimize content for specific platforms. See it at http://socialmediaslant.com/official-social-media-checklist-infographic/ -----------------
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Have you ever seen a post that made you reconsider following a brand? Here is my experience and conclusions. Read the article at https://www.linkedin.com/pulse/best-way-lose-followers-social-media-cendrine-marrouat
Lori Wilk's curator insight,
January 3, 2015 9:37 AM
This is great advice to learn what doesn't work and avoid doing it. It's hard enough to build up your followers, online presence and #influence .Who wants to work hard to lose followers? Thanks for starting off our year with this #socialmedia #digitalmarketing help.
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Traditionally, a 404 error page is a dead end. A visitor to your site couldn’t find what they were looking for. However, this is also the ideal page to fine tune on your site. With the right opt-in message, you can not only turn a potentially bad experience around, but you can also wind up directing them back to where you want them to go. There’s no better way to show this than through some carefully curated examples. Here’s 6 brands that do this really well... Via Jeff Domansky
Jeff Domansky's curator insight,
November 21, 2014 11:53 PM
Practical examples of best 404 error pages.
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As someone who writes about social media a lot, I am often asked why a brand’s social media programs isn’t working like the business owners thinks it should be. There is a lack of education on the topic of social media. There are also a lot of misguided social media gurus and consultants out there who believe that gaining a large number or a giant audience within the platform is the most important item to accomplish.This trickles down to the company owners and leaders. Let’s clear the air with eight reasons why the problem is not social media.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 13, 2014 4:12 AM
Are you blaming social media as the problem of your business? Take a harder look at your company in the mirror and you will see that the problem is not the social media program but the way the brand is being run.
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...To think of what “might be” a few years from now is barely fathomable but really exciting! I remember listening to the keynote speaker at the 1990 Seybold Conference talk about how books in the future would be enjoyed on electronic readers, and thinking, “not in my lifetime would electronic readers replace printed books.” We all know how that turned out. Let’s go back and hit the high points from the past ten years. Below is a visual infographic timeline followed by a more detailed look at each year! Pay close attention to the ones that were launched in 2012; some of them have a lot of potential to be game changers! Via Jeff Domansky
Amanda Swanson's curator insight,
August 22, 2014 8:22 AM
# 19 - A quick look at social media development over the last ten years.
Angie Thao's curator insight,
May 13, 2016 10:58 AM
Timeline Infograph: Like: It's to the point, uses good visual. Dislike: Maybe some information??
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At first glance, after two decades, the utopian dream of the World Wide Web and social media maybe seems to be over. Big Brother returns to haunt our memories, and threaten our digital identity. Information overload and the maelstrom of new technologies confront us with a form of ¨Content Shock¨ and ¨Digital Darwinism,¨ where everything is moving too fast for us. However, looking as the other side of the coin, the new digital ecosystem is perhaps not so bad he looks. Beyond this ¨Orwellian Dystopia¨, new technologies and social media provide us with the means to better fulfill us and make us better as individuals and consumers. Today, thanks to new technologies, we can exercise together and individually, an undeniable power over brands and organizations. Tremendous power of influence, we could not even suspect there is still a few years, and now extends to many aspects of our existence. This is the great power of influence of ¨prosumers¨; connected consumers of what we call now the new Generation C, baby boomers generation Z.... Via Jeff Domansky
Jeff Domansky's curator insight,
June 17, 2014 10:47 AM
Here's a good look at Generation C and nine influences of this connected generation.
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The screenshot you see here shows a short exchange I had with the member of one of my Google+ Communities today. I think it works as a good example of what has been happening for far too long on the Internet. I have said it time and time again: Social media is about people. As such, all the technology we have is useless if we don't use it in ways that foster meaningful communication.
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Here is a question that I hear all the time: "Should I be on every major social network?" The answer is no.
Lori Wilk's curator insight,
May 17, 2014 9:40 AM
When deciding where to be decide first why you want to be part of a particular site and how it will help you to reach your target audience or what benefit you will have by participating on this platform. Use tools that add to your efforts and are not time wasters. Targeting an audience you don't want to reach is a time waster. #socialnetworking#socialmedia#onlinemarketing 
Internet Marketing News's curator insight,
May 19, 2014 12:00 PM
Should I be on every major social network? #socialmediamarketing #business #marketing
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The marketers, who have learned to subjugate their ego to the reality of the markets, consistently experience remarkable successes. Google introduced this term to describe the impact of online information, i.e. social media reputation, on the intent of a potential customer to engage with a brand. According to the research that influence, and consumer dependence on it, are growing very fast from year to year. Consumers checked 10.4 sources of information to make a decision in 2011. This is a dramatic increase from the 5.3 sources This more recent study found that positive consumer reviews increase both intent to purchase, and product value, by about 7%. An online share (customer review, Facebook share or tweet) has a value of between $0.33 for a brand or store recommended by a stranger, and $1.33 for brands recommended by friends or family.... Via Jeff Domansky
Jeff Domansky's curator insight,
May 13, 2014 2:06 AM
More research on the value of social media and social marketing. |
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Twitter has a huge user growth problem and left unresolved it could be troublesome. Because Twitter is not growing its user base, it affects their revenue and Via Robert Caruso
Robert Caruso's curator insight,
August 31, 2016 10:56 AM
There are hundreds of things that people would say about what Twitter should do to be better or a platform that we like more, etc. But at their core issue is this user base growth. It connects to their current and future revenue and therefore if it is left unchecked could have dire consequences. Until the root of this issue is uncovered and addressed, the core problem with user base growth and adoption will never be corrected.
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Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? Via Daniel Watson, Jeff Domansky
Jeff Domansky's curator insight,
January 9, 2016 1:48 PM
10 useful tips to help you get better results from your content marketing. Recommended reading. 9/10 
Alahad Group Leading Manpower Agency in Pakistan - NO #1 in Recruitment Agency in Pakistan's curator insight,
January 12, 2016 4:46 AM
#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants Alahad Group The Recruiting Specialists http://www.alahadgroup.com
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Dive Brief:Retailers’ social media activity is far better than their websites or search engines at getting shoppers to convert or try new things, according to a report from digital marketing vendor Epsilon Data Management LLC. For its “Digital Shopping Tool Impact Study 2015,” Epsilon looked at what prompted shoppers to try new brands and products, and the top influencers were: - retailers’ social media usage (29%) - brands’ social media usage (28%) - printable coupons (23%), - daily deal sites (22%), and friends’ social media posts (21%). While consumers may use a retailer’s site more often, social media, apps, and even coupons are more likely to influence their shopping and decision-making in 10 areas of the shopping process, including what store they visit and their amount of unplanned purchases. The top five digital tools, according the report, are retailers’ social network posts and pages (35%), price comparison sites (35%), shopping apps (34%), brands’ social network posts and pages (33%), product reviews (33%), printable coupons (32%). ... Via Jeff Domansky
Jeff Domansky's curator insight,
July 9, 2015 2:18 AM
Staying on top of social media activity and providing engaging content are, according to this survey, more important than many retailers realize.
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![How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic] | e-commerce & social media | Scoop.it](https://img.scoop.it/7Xf82CfJ2__elZJ5H5j4NDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Thanks to Twitter, businesses are closer to consumers than ever before. Tweets haven't replaced phone calls and handwritten letters, but they've become a popular way for consumers to vocalize their questions, praise, or complaints -- all in plain view of anyone who can find the conversation online. Via Jeff Domansky
Jeff Domansky's curator insight,
March 20, 2015 11:39 PM
Twitter is the new customer service tool, for better or for worse. Here's how to get your strategy ready. 
Anton Rosa's curator insight,
April 14, 2015 2:10 PM
Really helpful guide to get into twitter's business and to learn how to develop and use that social network
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I love Everypost's infographics. This one offers great tips!
Alexander Abramov's curator insight,
January 10, 2015 11:24 PM
Grow your Google+ audience organically with these tips #infographic
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It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here: - The Top 7 Social Media Trends That Will Dominate 2014 (written Sept 2013) - The Top 7 Social Media Trends Dominating 2014 (written July 2014). But without further ado, here are my top 7 social media marketing predictions for 2015!... Via Jeff Domansky
Kayla Childress's curator insight,
November 23, 2014 11:51 PM
This article discusses in detail the predictions of social media in 2015 and which platforms will be most successful in comparison to others, and which will grow. The first platform discussed is Ello. "Their website states: “Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.” The next point discussed was Facebook ad and pricing demand will increase. Thirdly, Twitter's new business advertising will sky rocket in popularity. Google+ will fade into obscurity. Instagram will become essential for those companies that base a lot of their marketing off of image based social media. Sixth, LinkedIn will widen it's gap as the B2B platform. And finally, social media will become a core necessity for online marketing. I would have to agree with a majority of the points made throughout the article besides Ello becoming more popular. As it approaches the end of 2014 people are still incredibly active on Facebook; I think Ello may take a little longer to evolve into a heavier platform that is used amoungst the general public and companies trying to marketing there products and services. 
Stephen Daniels's curator insight,
November 24, 2014 10:38 AM
2014 has brought about some new trends in terms of how business are using social media and I expect even more new trends to emerge in 2015. One of these expected trends is the rise of Ello, expected to go head to head with Facebook. Ello offers a social media experience much like Facebook, but offers a promise of an ad free experience. I think that this is a great feature that will bring a lot a Facebook users to the platform. It will be interesting to see if the platform can allow users to create the same engaging content as Facebook and other social media sites without incorporating advertisements. I think that if they can achieve this it has the chance to take over the social media giant Facebook. 
Shaquille Portee's curator insight,
November 24, 2014 10:59 AM
I found this article to be insightful. Forbes breaks down what to expect in the upcoming year as far as trends in social media marketing goes. For instance, companies that advertise on Facebook are expected to see an increase in pricing. They also predict that the google plus platform will "fade into obscurity", which is no surprise. With 200 million users monthly instagram will become essential for image based social media marketing.
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Chanel posted its first Instagram photos and videos Monday and already has 1.8 million followers. The images-based digital platform doesn't allow users to see exactly when companies or people join it—like Twitter does—but it appears that the brand opened its account some time ago, built up a considerable backing organically and then finally saw fit to post content. An email inquiry to the Paris-based company went unanswered. As The New York Observer reported, the posts were born from a campaign party Chanel threw Monday for its new TV spot starring supermodel Gisele Bundchen. The brand's first Instagram post was a video (see below) that features a brief snippet of the commercial and garnered nearly 40,000 likes. Chanel's social marketing team then followed up with eight photographs from the soirée that collectively drew 158,000 likes.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 16, 2014 2:57 AM
After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel. And yes, I'm aware of the serendipity and irony in posting this article next to the one of the schoolgirls kidnapped in Nigeria. 
Bucles de Comunicación's curator insight,
October 16, 2014 4:44 AM
Este es un buen ejemplo de cómo las grandes empresas y personajes públicos compran seguidores en las redes sociales con el fin de ganar popularidad. Pero, ¿ganan popularidad o solo apariencia de popularidad? ¿Qué se consigue con esa apariencia? ¿Es el público tan simple que sigue los contenidos online según el número de seguidores que tengan sus "dueños"? ¡Reflexionemos!
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Social media is the narrative of marketing that's never been the bride, and always the bridesmaid. Is it on its death bed?
Luigina Sgarro's curator insight,
September 18, 2014 12:19 PM
My way of spreading this news is an oxymoron, is not it?
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OK, that wasn’t precisely my reaction when I found out that a man whose business I’d been promoting was under investigation for fraud. And that his assets had been seized by the Secret Service.
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Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.
There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. But one of the best things, that social media offers today, is Remarketing. More at the article link. Via Lauren Moss, J.L.Nawan, Josepf J Haslam
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Facebook, Google+, Twitter, LinkedIn and YouTube all feature the option for a custom cover photo, but they all have different cover photo dimensions and size requirements. Find out what to use and how to create them.
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There’s no way to put this delicately, so I’ll be blunt: quantifying the financial benefits of an enterprise social network is turning your company -- and the entire social technology industry -- into a three ring circus. The ongoing demands of individual executives, archaic software evaluation processes and an obsessive focus on employees as productivity centers instead of human beings have turned collaboration into chaos, and social analytics into a spectator sport. As vendo Topic: Social Business.
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