e-commerce & social media
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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How to Create Social Videos With Your Smartphone

How to Create Social Videos With Your Smartphone | e-commerce & social media | Scoop.it

Are you using video to promote your brand?


Do you want to create videos without having costly equipment?


XIf you have a smartphone, you already have all of the tools you need to create fun and engaging social videos.


In this article you’ll find out how to shoot and edit videos to share on social media with your smartphone....


Via Jeff Domansky
Jeff Domansky's curator insight, January 10, 2015 10:49 AM

Here's how to make quick n easy videos on your smartphone.

Colin Perry's curator insight, January 11, 2015 5:51 PM

 Thought you would find this article of interest- vital for promoting the brand #businesscoaching

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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How Creating an Emotional Response Helps Drive Action With Video

How Creating an Emotional Response Helps Drive Action With Video | e-commerce & social media | Scoop.it

After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action....


While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through.


And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea....


Via Jeff Domansky
Jeff Domansky's curator insight, July 9, 2014 8:55 AM

Useful video tips to get more from your video marketing.

Erado Press's curator insight, July 9, 2014 10:21 AM

"..strategic video marketing (the kind that produces ROI in the form of influenced deals) begins when you use content to trigger targeted emotions and then tie these high-power feelings to a specific action."

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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5 Video Apps to Boost Your Social Media Reach

5 Video Apps to Boost Your Social Media Reach | e-commerce & social media | Scoop.it

Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts?


Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow. The power of video as highly engaging content is the reason why most Social Media platforms are implementing new video products: video ads on Facebook,animated gifs on Twitter, the launch of Hyperlapse for Instagram, etc…


However, if you just create the same type of videos as everyone else, chances are, your followers will also ignore these posts. Users pay more attention to content that is unusual and unique. Posting another video is not enough. It needs to be different from what others are doing.


In this article, I will describe some apps for smartphones that will allow you to create outstanding and unique videos that will surely increase your engagement by making your videos stand out of the mass....


Via Jeff Domansky
Toltec Global Services's curator insight, November 4, 2014 12:51 PM

Video content has skyrocketed in the last five years. Set your brand apart by using one of these video apps. 

Anelise Dahlstrøm Severinsen's curator insight, November 5, 2014 6:36 AM

Levende billeder bliver endnu mere populært, desuden er et godt værktøj til at variere dit indhold. I artiklen er der flere apps (det fleste af dem gratis), som kan hjælpe dig at skabe engagerende og inspirerende indhold på dit firmaets sociale medier platforme. Jeg bruger Timelapse - også en gratis app, som giver dig mulighed for at vælge hastigeden på video optagelse.

Dwight Holcomb's curator insight, November 5, 2014 11:17 AM

Finding innovative ways to create unique video content for social media will drive competitive advantage in this space.