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How optimization of a website creates better opportunity to be found by search engines
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Marketer's toolbox for creating amazing visual content

Marketer's toolbox for creating amazing visual content | e-commerce & social media | Scoop.it

...But there is one problem. Just like any marketing channel, as more and more marketers starts using it, content marketing will become even more challenging to gain desired results. For example digital banner ads, which made an appearance in 1994, enjoyed 78% CTR(click-through-rate) and the industry average today hovers around 0.05%. Andrew Chen calls it the ‘Law of Shitty Clickthroughs’


As a marketer, this creates a challenging opportunity to create content that is engaging and innovative. A picture speaks thousand words. That explains why visual content like infographics, gifs and memes are the buzzwords in today’s world of content marketing.


In this article, we have put together a selection of the best tools that can help you create amazing visual content. These time saving apps save you many hours as you create stunning stories that are unique and arresting....


Via Jeff Domansky
Jeff Domansky's curator insight, November 14, 2014 11:47 PM

Great list of visual marketing tools. Many of these tools are you and well worth checking out. Recommended reading for marketers and content pros. 9/10

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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How to Use Visual Content to Improve Social Media Results

How to Use Visual Content to Improve Social Media Results | e-commerce & social media | Scoop.it

Did you know that 90 percent of information communicated to your brain is visual, and that visual content is processed 60,000 times faster than text?


This makes visual marketing a powerful tool in the arsenal of any business.Not only can visuals improve online visibility, but they also become your unique identifier. In a sea of social media noise, visuals create instant recognition. They allow your fans and followers to quickly recognize your content.


When you consider that there is 136,000 images shared every 60 seconds on Facebook alone, creating differentiation is critical....


Via Jeff Domansky
Jeff Domansky's curator insight, November 8, 2014 3:17 AM

Visuals improve online visibility and become your unique identifier. Here are four tips to help you use visual content to improve social media results and create instant recognition!

Marco Favero's curator insight, November 8, 2014 9:59 AM

aggiungi la tua intuizione ...

최혜진's curator insight, November 13, 2014 7:12 PM

Visual content has a lot of potentiality