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Scoop.it!
Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up. Via Pantelis Chiotellis 
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Scoop.it!
I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open Via GrupoNeo, Campus-Maximus.com, Pantelis Chiotellis
Scoop.it!
Visual Marketing Over/Under or How I Use Scoop.it Via Ally Greer
Ally Greer's curator insight,
March 19, 2014 11:41 PM
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years. Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein. He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com. Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments! 
Martin (Marty) Smith's comment,
March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight,
March 20, 2014 10:52 AM
Scoop.it influences social media marketing and more...
Scoop.it!
Much of what SEO professionals do on a daily basis is research. When starting a new project, the focus usually begins with researching the right keywords for the campaign. It’s easy to spend hours... Via Bill Cosgrove
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Scoop.it!
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings. Via Pantelis Chiotellis
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![The Definition of a Long-Tail Keyword [In Under 100 Words] | e-commerce & social media | Scoop.it](https://img.scoop.it/YJTZENNQGAnYLyJuSE2pRTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Learn the definition of a long-tail keyword in under 100 words
Scoop.it!
As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content. Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun" Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012. Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
January 19, 2014 10:31 AM
Startups Think Mobile First
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