A content-first strategy is putting the cart before the horse. Without the right marketing message, content is meaningless.
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e-commerce & social media
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How optimization of a website creates better opportunity to be found by search engines
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Kenneth Carnesi,JD
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The increase in ebook sales is a disruptive trend that can’t be ignored and traditional publishers are racing to adapt. Figures from Yahoo indicate that ebook sales rose by over 4,400% from $68 million to $3 billion between 2008 and 2012 which is 25-30% of all book sales. But that is only the sales data from the big publishers.It’s bigger than that.... Via Jeff Domansky
Jeff Domansky's curator insight,
March 19, 2014 8:54 AM
Jeff Bullas looks at the disruption by ebooks to the publishing industry and also shares 20 useful tips for producing and marketing your ebook. |
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Visual Marketing Over/Under or How I Use Scoop.it Via Ally Greer
Ally Greer's curator insight,
March 19, 2014 11:41 PM
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years. Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein. He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com. Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments! 
Martin (Marty) Smith's comment,
March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight,
March 20, 2014 10:52 AM
Scoop.it influences social media marketing and more...
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From
writtent
CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you.... Via Jeff Domansky
Jeff Domansky's curator insight,
July 6, 2013 2:22 PM
Marketers, PR, bloggers and content pros note these call to action tips. 
Two Pens's curator insight,
July 7, 2013 4:34 PM
This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want. |
"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...
"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...