e-commerce & social media

FA primer on location-based marketing on mobile.Location-based marketing blurs the line between the digital and physical world. To drive foot traffic and sales at bricks-and-mortar stores, marketers target shoppers on their devices.

To do that though, marketers need to effectively identify and utilize consumers' locations. New services are giving people a much better incentive to share where they are, while new technologies are emerging to make location-based marketing a more exact science. In a new report from BI Intelligence, we look at the three of the primary types of location-based marketing approaches: geofencing, geoconquesting, and geoaudiencing, each of which uses location somewhat differently. We also look at some the latest and most effective location-based apps that are giving consumers' good reason to share their location....

Via Jeff Domansky

Are you creating your first Google+ Local Page? Let us show you the proper steps in the latest 'How to' guide only on UpCity!

...Google is the most popular search engine in the world, so it goes without saying that utilizing Google Plus Local will increase your business’s web presence and SEO. It allows you to achieve greater brand awareness and visibility, which is important among your local competitors. Additionally, many local page features are similar to that of Google+ Business pages, receiving the same benefits with the added boost to local search results.

Many beginner features are available to learn how to use throughout Google Plus Local. We’re here to make the process easy and get your site set up and ready to go. Ready to create a new Google+ Local page? Follow along with the instructions below!...

Via Jeff Domansky