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Curated by Kenneth Carnesi,JD
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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13 Stats That Should Terrify CMOs

13 Stats That Should Terrify CMOs | e-commerce & social media | Scoop.it
From contently.com - September 8, 2015 9:44 AM

So when marketers talk about how much they work with numbers now that we’ve entered the sci-fi1 age of Internet data collection, I cringe. Let’s just say I’m glad I’m covering marketing for a living rather than actually doing it.


But just because numbers may be marketers’s new best friend, that doesn’t mean they’re all good. Some, in fact, are a bit terrifying.


And because I’m a sick bastard who wants you all to feel my mathematical pain, I’ve gathered 13 stats that should send chills down any marketer’s spine. Just to be clear, all of these statistics have pros and cons, and some stats may not have an impact on your marketing strategy. But hopefully at least one of them will get you to jump. Enjoy....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 8, 2015 4:09 AM

The terrifying facts about marketing.
thomas junillon's curator insight, September 9, 2015 6:00 AM

CTRs...
Thorsten Strauss's curator insight, September 23, 2015 4:33 PM

insight: this is a serious wake up call about digital marketing. Great points for reflection.
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Why Putting Yourself in the Customer’s Shoes Doesn’t Work | Marketing Hub

Why Putting Yourself in the Customer’s Shoes Doesn’t Work | Marketing Hub | e-commerce & social media | Scoop.it
From www.alternatives.ie - March 6, 2015 9:59 AM

HBR: What kind of customer preferences did you focus on?


In one experiment we asked managers to develop a new car model and choose the features customers wanted. In another we had them decide on a new ad campaign for Rolex. In a third they were asked to set the price for a sandwich at a café. In every case, predictions about what customers wanted matched the managers’ personal preferences more closely when the managers had been primed to be more empathetic.


They were projecting?


Yes, even when the customers were totally different from themselves. In the sandwich experiment, for instance, the customers were students. Completely different people, but the managers still projected their own preferences onto them....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 6, 2015 3:24 AM

Fascinating marketing research study and cautionary tale.
Nedko Aldev's curator insight, March 7, 2015 3:25 AM

 

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