11 Holiday Retail Stats That Every Marketer Needs to Know | e-commerce & social media | Scoop.it

Retailers worldwide are preparing for the most profitable time of the year, striving to make this holiday season the most lucrative yet. As always, a number of new trends are impacting the ways customers approach holiday shopping, and retailers must be on top of these developments to gain an edge.


With a better understanding of these behaviors, brands will be able to capitalize on the huge opportunities that lie ahead in the next 6 weeks. To help brands optimize their holiday campaigns and maximize returns, here's a look at 11 retail stats that every marketer needs to know....


Via Jeff Domansky