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For many businesses, especially small ones, social media is a time-suck. Being active and creating relevant content has a way of unintentionally consuming precious time. Added to this, businesses can’t easily track or attribute social media activity to sales and profits. In fact, more often than not, social media incurs hidden costs. So what’s a business to do?Despite these drawbacks, your small business can leverage the power of social media to get prospects, customers, fans and the public engaged with your brand and content by being selective and targeted in your use of these platforms based on the different phases of the purchase process....
Via Jeff Domansky
If you need a social network for business purposes, this infographic from Purolator will help you decide which one is best. Find the right one now.
Via Neil Ferree
Does content marketing hold the answers to all your brand’s problems?Not by a long shot.And if anyone says it does, it’s time to start walking. Fast.Content marketing is loaded with problems… it’s definitely not the Marketing-Manna-From-Heaven some people make it out to be.The good news is, content marketing problems can be fixed....
Via Jeff Domansky
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.
If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well. With this infographic, learn how to create effective posts on each major site to maximize reach and potential.
Via Lauren Moss
Social media is a great outlet to engage with family and friends, but are you sharing too much in the process?
Brafton
How Google is making SEO easier for small business
Real Business
Many choose to invest large sums in search engine optimisation (SEO), seeing it as the best way to generate leads and sales.
Persona research is a great way to get to know your customers and better give them what they want. Here's my process to use it to create targeted content....In this age of noise, it’s critical that your message cuts through the static and connects with customers.That’s why persona research is an essential part of your overall content marketing strategy – to ensure your content is speaking to, and connecting with, the right people.Persona research is as much an art as it is a science. In Raven’s recent post “48 tips for SEO newbies from 48 experienced SEOs,” Sarah Peters says this about content: “Know your audience/customer, first and foremost. What do they need? What are they searching for? How much do they know already? Where do they gather? What do they value? Find out, and then give them that.”That’s awesome advice, and it’s really the core concept behind persona research. In this post, I’d like to walk you through my process of using this research to create targeted content....
Via Jeff Domansky
Lessons From Google's Management Style
Forbes
There's a good piece about Google Google's hiring and management policies in the New York Times. There's two particular points that interest me. The first is what they identify as being a good manager.
While the inverted pyramid has been the tried and true structure for news articles, it may not be the best for your marketing content. Here's why....I had a realization … I have never written a blog post in the style of the inverted pyramid. Does that make me a bad writer or bad marketer? Or is the inverted pyramid format an outdated storytelling format for business bloggers and marketing content creators today?To tackle this dilemma, I did some digging, and here’s what I found. Before we start accusing writing formats of being entirely right or wrong, let’s take a look at the history of the inverted pyramid....
Via Jeff Domansky
What do The Walt Disney Company and the WWE have in common (other than lucrative merchandising revenue and a cast of memorable characters?If you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck.Did these corporate giants reach such great social heights by pursuing the exact same social media goals? Of course not. Disney and the WWE are vastly different companies with vastly different business objectives. You don’t market sweaty, hulking wrestlers the same way you do talking mice.These two very different companies achieved social media success by applying specific social media tactics to achieve specific business objectives.You may not be a multibillion dollar business with a killer mascot (at least not yet), but you can still do social like the best of them, so long as you connect your business objectives to an effective social media marketing strategy....
Via Jeff Domansky
Brafton Google's Matt Cutts: Stock Images Do Not Impact Search Engine Rankings Search Engine Land ML_image_5.6-300x300 Google's head of search spam, Matt Cutts, said in a recent video that using stock images from a stock image website has no impact...
Google Penguin "Updates" Spur Small Businesses to Rethink Marketing ...
DigitalJournal.com (press release)
The market has changed drastically, and many of these search engines and directories are either bought out or discontinued.
Here's how to stop dithering on social media...If you are yet to become a busy entrepreneur you are likely wasting your time on Facebook and twitter. You might feel otherwise but I can just about guarantee you that you are not effectively working your social media marketing campaign. Why? Work tends to fill the time allotted for work.You are not under a tight deadline, or a strict schedule, so you tend to BS, or chat, or waste time checking out silly social updates, and fritter away hours or even days on these websites.Once you get busy, well, that is another story. But you need not become busy to adopt an effective social media marketing strategy. Develop good habits now by honestly assessing whether or not you waste time on social sites....
Via Jeff Domansky
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Superb advice and seven valuable content marketing lessons...You don’t need a three-year learning curve to take advantage of what I’m about to share. Just take note of these ideas so you can benefit from the stumbles, facepalm moments, and happy accidents that came along as I built my own website....
Via Jeff Domansky
Google today announced it is retiring the previous release of Google Groups and launching a revamped version in its place, available immediately for all users. The updated service includes ...
Via Tom D'Amico (@TDOttawa)
In today's age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase (7 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing
Here's how to use LinkedIn for your business. Follow these steps to create a strong business network on LinkedIn and cultivate leads.
Via TechinBiz
Search Engine Journal 5 Google Analytics features for Business Owners Search Engine Journal Business owners usually hire companies or consultants that offer digital marketing services and work with them so that they can get better visibility...
7 Must Have Google Chrome Extensions for Bloggers, News Junkies and Content Writers - Here are the best Google Chrome extensions to help you work easily.
Via TechinBiz
SEO Game Change: Are You Setting the Right Expectations?
Search Engine Watch
Since I happen to be starting this post during warm-ups for a company softball game, I can't help but tie it in.
Great content can do a lot for your business. Find out what these experts have to say about content marketing....An unintended consequence of businesses developing more of an online presence is that customers can feel as though the selling process is done entirely through robots.While researching products and services and making purchases online is convenient for the customer, it does not replace the value of having a face-to-face, informative conversation with you.This is where content comes in.You, of course, want potential customers to visit your website and to learn about your company, but it is important to add to their experience and make it more personable. Content does this by creating a conversation with the customer that develops trust with your business. It alters the way the buying and selling process works (in a good way) by establishing you as an expert in your field and allowing you to have a conversation with your prospect.Below you will find highlights from expert articles on a few of the ways you can use content in your business....
Via Jeff Domansky
Recent Googleplus updates
In recent days Google have rolled out a
major upgrade of their Google+ platform,
which includes no less than 41 new features.
We believe these new enhancements c
Via TechinBiz
The 'Stanley Cup' Of B-to-B Social Media Forbes For business marketers, the holy grail, or, in this case, the Stanley Cup has been trying to demonstrate the business impact of social media, which is not defined by adoption, usage or engagement, but...
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![How To Create Effective Posts on the 4 Main Social Sites [Infographic] | e-commerce & social media | Scoop.it](https://img.scoop.it/na8xqhXVxof33ITG1409xzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Heidi Cohen shares a really great set of tips on how to use social media at each key purchase point to help convert prospects into customers. Marketers and content marketing pros take note.