"The most impressive technology-rich classrooms don't look like classrooms. Instead, they look like creative businesses on deadline—like advertising agencies pulling together a big campaign, architectural firms drawing up blueprints, or software companies developing new programs."
So, what would a new school look like? Reich compares schools to a "creative agency" where "enable students to collaborate with peers, pursue their interests, publish their work to the world, and take greater responsibility for their own learning."