While large-scale surveys have documented the types of media to which 5–9-year-olds are devoting increasing amounts of time, we know less about how and why they are using these media and what they might be learning as a result. This research provides rich details on the processes, relationships, and contexts that larger scale studies on children’s media use cannot by examining two 8-year-old girls’ engagement with video games, the Web, mobile devices, and other emerging technologies against the backdrop of family life.
Finding and selecting the Good Stuff!
Big consultants are big for a reason.
The IBMs and McKinseys of the world are used to looking at deep client data, including sales and CRM data. They can get their hands on both media data and client data directly.
Where will Infotention lead? Thoughtful and futuristic read.