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Scoop.it!
People go online or search through print magazines to solve problems. Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch. Via Daniel Watson 
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Scoop.it!
Content marketing is a strategic method of delivering highly valuable and relevant information to a specific audience based on their needs, pain points, and desires. Building a content marketing strategy can positively impact your brand or business by attracting more qualified visitors to your site. Via Daniel Watson
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Every product, every service a business offers for sale solves a problem.So does the owner’s expertise. When you share some of that expertise, customers see you as an expert in your field.
They’ll believe in your products and services because you’re good at what you do.