Educational Pedagogy
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Rescooped by Dennis Swender from consumer psychology
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All of the feels: How brands use the four basic emotions in advertising 

All of the feels: How brands use the four basic emotions in advertising  | Educational Pedagogy | Scoop.it

"Learn how brands use the four core human emotions in advertising to influence buying behavior...."


Via Leona Ungerer
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Rescooped by Dennis Swender from Education Bites
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Emotions Directly Influence Learning and Memory Processes

Emotions Directly Influence Learning and Memory Processes | Educational Pedagogy | Scoop.it
A groundbreaking new study at the University of Haifa has found for the first time that emotions are not only the product of the processing of information by the brain, but that they also directly influence processes of learning and memory in the brain. Dr. Shlomo Wagner of the Sagol Department of Neurobiology at the University of Haifa, who undertook the study, explains: “It turns out that different emotions cause the brain to work differently and on distinct frequencies.”

The main goal of the new study, which was published this February in the prestigious science journal eLife, was to identify the electrical activity that takes place in the brain during the formation of social memory. During the course of their work, the researchers – Dr. Wagner and Ph.D. Alex Tendler – discovered the scientific explanation behind the saying “you never get a second chance to make a first impression.” More importantly, they came to understand the connection between emotions and cognitive processes such as learning and memory.

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“It seems that when the emotion is social and positive, the brain tells the different areas to work according to one communication protocol. When a different emotion is involved, such a negative emotion of fear as in our experiment, the brain tells the same areas to use a different communication protocol. We will need to conduct additional studies, including studies on humans, in the future in order to understand the precise ramifications of each emotion on memory. But in broad terms,” Dr. Wagner concludes, “the implication is clear. Different emotions cause the brain to work differently, including in terms of cognitive processes such as learning and memory.”

 


Via Miloš Bajčetić, Lynnette Van Dyke, A.Frater
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