Beta opening of Scholr.ly: http://scholr.ly/
"What’s most interesting to me is Scholrly’s people-centric emphasis. When you search with a keyword you not only get relevant citations but relevant people as well. The goal is to let users search for people and to figure out who is important within the subject context. And not only that, but what else have those people worked on, who have they worked with, and other related connections."