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Scarcity marketing, exclusivity, the fear of missing out. Whatever you call it, we look at how it can add some exclusivity to your brand, to drive up your consumer interest (and product prices). 
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Cammie Dunaway's insight:
Excellent summary of important trends in this brave, exciting new world for marketers!
Marteq's curator insight,
April 6, 2015 8:20 PM
I wholly agree with #4 and #6, but without a standard, I can't agree that Marketing Automation is engineering. Of course, you'll need to click through for the flavor.
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Is spending big on advertising justifiable without some form of customer experience attached? (Could all advertising campaigns benefit from experiential marketing?
Cammie Dunaway's insight:
Nice article on the importance of engaging your consumers senses
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Digest... Let’s call it servant marketing, which can be defined as “serve first and market second.” Servant marketing works like this: How we sell and market informs customers of how we’re going to serve them. It’s not what we say; it’s what we actually do that matters.
I think servant marketing is built on the following ideas: -- > Empathize with your customers and walk in their shoes to understand their problems -- > Think like your customers when they set out to solve a problem and understand each step they take to solve that problem -- > Learn how you can help make your customers lives better -- > Provide your customers what they want -- > Help customers identify and solve problems -- > Give customers content and expertise that helps them gain clarity -- > Empower employees who touch your customers with the resources, training and tools to really help them
Via Marteq
Cammie Dunaway's insight:
I have always liked the idea of Servant Leadership so this new concept of servant marketing has natural appeal
Marteq's curator insight,
August 18, 2014 5:24 PM
A bit too close to Customer Experience. May want to meld these two concepts together.
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Excerpt...Last year, 44% of global CMOs surveyed by Accenture felt that there was no need for alignment with CIOs. This year’s Accenture study of the CMO-CIO relationship finds a rapprochement of sorts, with 83% of IT executives feeling a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feeling the same way about IT (up from 56% in 2012). But while many see the relationship improving, 45% of CMOs believe more collaboration is needed, and some problems persist. __________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Cammie Dunaway's insight:
CMO/CIO partnership is essential to delivering great experience
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The Top 7 Online Marketing Trends Dominating 2014
Creative Instinct's curator insight,
July 23, 2014 3:29 PM
WE KNOW MARKETING TRENDS
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Triple Pundit
Cammie Dunaway's insight:
"Marketing today is expected to not only create value by making products and services desirable, but also to nurture purpose brands that can better the world with shared value strategies."
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VentureBeat
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From
hbr
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Cammie Dunaway's insight:
Great research on common traits of top performing marketing organizations.
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Ray-Ban celebrated the launchof its New Materials collection with this sensory and interactive experientialevent in New York, called District 1937....
Cammie Dunaway's insight:
Cool sensory way to build involvement with Ray Ban
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Experiential Marketing Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand. While traditional ad (Experiential 101: What is Experiential Marketing?
Cammie Dunaway's insight:
Clear, simple explanation of Experiential Marketing with good examples.
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From
adage
Report: Dove, Adidas, JetBlue and others top loyalty program rankings. http://t.co/uRb6S75moD
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Fast Company
Cammie Dunaway's insight:
Great insights into how smart companies are doing smart marketing
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It’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape. Here are the 7 top social media trends to watch.
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![A Day in the Life of a Marketer [Infographic] | Experiential Marketing | Scoop.it](https://img.scoop.it/h825VzGR-YEn-lGudsJHiTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Career Management - What does a marketer's typical day look like? Hint: Lots of interruptions and email. Via Marteq
Cammie Dunaway's insight:
These all hit home!
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Forbes
Cammie Dunaway's insight:
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__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Cammie Dunaway's insight:
Always good to hear what keeps CMOs up at night!
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A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
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GoPro's viral video marketing campaign turns it into top YouTube brand in the ...
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Digest... 1. Your biggest advocates have the fewest followers 2. Twitter has 6 distinct communication networks 3. Marketers say written content trumps visuals 4. You have less than an hour to respond on Twitter 5. Late night is the best time for retweets 6. Fridays are Facebook’s best day for engagement 7. Photos drive engagement on Facebook pages 8. Facebook, Pinterest and Twitter drive the most traffic 9. Aim for 28, 118 or 385 interactions per post (it depends on your total fans) 10. There’s a best day for everything on Pinterest
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
July 6, 2014 2:08 PM
You'll want to click through for details, especially #s 1, 2, 3 and 9. 
malek's curator insight,
July 7, 2014 8:32 AM
Having a smart phone in your hand is not enough. You must have a mental framework to jump into social media. Each tools has its distinctions, go through the post before you make your next social media move
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How To Maximize Your Marketing Campaign Through Storytelling Forbes Marketing is getting more difficult by the day; amidst the content marketing buzz, audiences are drowning in content as marketers and brands try to establish authority and...
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In the world of marketing, experiential is officially a buzzword. All brands are now expected to go experiential.
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Wall Street JournalSocial Media Fail to Live Up to Early Marketing HypeWall Street JournalIn May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook.
Cammie Dunaway's insight:
Smart companies are using social media to listen and involve loyal fans not to build big numbers of "likes"
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You just can't block the buzz about Google. In the past few weeks, the company surpassed Apple as the world's most valuable brand, according to Millward Brown Optimor's 2014 BrandZ ranking.
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When a brand puts on an amazing concert, it's called Experiential Marketing and with social media these days, it's the only way to advertise.
Cammie Dunaway's insight:
I always find these kinds of examples to be inspirational
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The increasing power of FOMO (Fear of Missing Out) is a great tool for marketers