“Focus on quality, not quantity. Posting a whole bunch of short blog posts frequently just to ‘get on the map’ won’t work. Today, search engines AND search engine users prefer long-form content that digs deep into queries. According to research by Medium, the ideal length of a blog post in 2019 is 1600 words. Similar research by Hubspot found that most of the top-10 Google results are between 2,032 and 2,416 words. So don’t worry about posting every day. Publishing quality, in-depth blog posts weekly or bi-weekly is a much better strategy.”