How to find and tell your story

When should you use real names in business storytelling? And when should you change the names to protect the innocent (and yourself)?

Characters are an essential ingredient of a story.  Read the full article to find out more about these three tips on using names in business storytelling:

1. If it’s a positive story, use real names
2. If it’s sensitive, change the names but keep the character
3. Negative stories – take care