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"The unrivaled cultural phenomenon of Game of Thrones has an almost intangible quality - a mix of ingredients that has propelled it from great to cult to iconic in a relatively short space of time. Love it or loathe it, you’re likely to have been just a bit curious about how the show became so successful.
Today’s digital consumers command inspiring storytelling and attention-grabbing narratives from brands, regardless of sector or industry. In fact, superior brand storytelling can increase the value of a product or service by more than 20 times.
As a show that boasts one of the most gripping, chaotic and unpredictable plotlines television has ever seen and based on a series of fan- and critically-acclaimed novels, it's fair to say that Game of Thrones has deep foundations in storytelling."
Read the full article to find out more about how GoT used these techniques to continue their story off-screen:
- social media hashtags
- beautiful death website
- live streaming experiences
- collaborations with brands
- quest for the throne scavenger hunt
- bleed for the stone experiential campaign
I am such a fan of shows that move their story past the screen. Even more so when the fans take the story into their own hands and generate their own content. Among my tv favourites that are doing this well is GoT and Walking Dead. The story only ends when the reader says it does.