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"Stories are an integral part to communicating effectively with your employees. A great story goes a long way, because it’s memorable and helps create an emotional connection with the listener. What we feel impacts what we do, so stories can be a great way to move employees to action."
Read the full article to find out more about why great leaders should show their humanity using stories, and an exercise using this storytelling formula to guide you:
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"Of all the communications tools available to a leader, perhaps none is more powerful than storytelling. To reap the greatest rewards from storytelling in the workplace and steer clear of the risks, one must think strategically about the stories they tell, making sure they can first identify what they need a story to achieve so they can then find or develop the right story to achieve it. It also involves building great stories to be told. And while every story is different and unique, all great strategic stories are composed of five essential elements." Read the full article to find out more about these 5 essential elements in leadership storytelling:
Kim Zinke (aka Gimli Goose)'s curator insight,
September 11, 2015 4:09 PM
Help your leaders build their storytelling skills. They can be one of the most effective communication channels you have. "Paying attention to the middle three element outlined above (Platform, Person and Plot) will ensure your story is engaging and captivating and something people will understand and want to listen to until the end. Paying attention to the first (Premise) and fifth (Point) elements will ensure your story is strategic: that it’s relevant to the workplace situation in which you’re telling it and that the audience is rewarded with something meaningful in hearing it."
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"We’re also pleased to announce the release of our new eBook, Character Trumps Credentials: 171 Questions that Help Leaders Tell Great Stories that Influence, Engage and Inspire. Addressing various themes, from collaboration to diversity and loyalty, these questions will stimulate the discovery of great stories in your own personal history – great stories that will help you become a great storyteller." For a limited time you can download this eBook for free - just click on the link above.
Kim Zinke (aka Gimli Goose)'s insight:
This is a great compilation of story prompts for leaders. Be sure to check out Anecdote's website to access their blog and for more great resources.
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"Where does your leadership land on storytelling? Does your executive director understand why stories need to be a part of the fundraising or communications strategy? Does your board know what stories to tell about your organization — and why they’re important to your overall goals?" Read the full article to view a larger version of the image above which describes these tips to help expand support for storytelling and root it into the culture of your organization:
Kim Zinke (aka Gimli Goose)'s insight:
Use this chart to help you guide your leadership team to becoming better storytellers. Show them examples, help them through the process, encourage them to practice, give them feedback, and identify opportunities.
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From
decker
Most CEOs are not inspiring. After years of working with leaders in business, it's hard to come to any other conclusion.
The 5 mistakes listed here are right on -- I experience them all the time when working with my coaching clients.
Number 4 is -- CEOs don't tell stories. That's for sure. Number 5 is -- CEO's reading speeches instead of talking authentically with their audiences. Number 3 is -- they are too stiff (that comes from not telling stories or not knowing how to tell stories) Number 2 is -- they don't write their own material. No one can write your personal stories for you, BTW. Number 1 is -- CEOs are not conveying a vision. Hey, we want to be inspired!
Well, for sure many business people of all types suffer from the same mistakes. So what to do? Find the stories you are passionate about telling, learn to tell them well and authentically, leave the notes at home, and please -- don't practice in front of a mirror! That's the kiss of death.
There are many more insights here in this article about how these mistakes show up for people, so go grab them.
Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Kim Zinke (aka Gimli Goose)'s insight:
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When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn't just better than the other tools. It's the only thing that works. The basics of leadership storytelling was the topic of my talk at ...
Love this video really hammering home the message that the heart of leadership is all about storytelling from my colleague Steven Denning.
In the video he notes that most leadership stories don’t work. The stories that most leaders tell are ineffective or even counterproductive. And he describes the four main characteristics of leadership stories that do work.
Go watch this video now and up your leadership game! ↬
's comment March 11, 2012 9:18 PM
Thank you again Gimli :)
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Leaders are often Type-A number crunchers who hate telling stories. The result? Data-clogged speeches, dull videos, stuffy blogs and op-eds no one will publish. Here's how to mine gold.
Read the full article to find out more about these 13 ways to help your executives mine their storytelling gold:
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"Fairy tales help children to answer basic existential questions, like who am I, what is the good life, where do I belong? Through fairy tales they learn to navigate reality and survive in a world full of ambiguities and dangers. Executives, with their seeming mastery of the world, may be an unlikely audience for such fantasy. But the universal truth is, everyone likes a story. And fairy tales, with their immediately recognisable dramatics, characters and fundamental moral truths provide universal insights into human behaviour, illustrating the dangers of leadership and various ways in which executives can derail." Read the full article to find out more about:
Ian Berry's curator insight,
May 21, 2015 9:19 PM
Indeed lessons for all in this. I like the 5 leadership dangers particularly the first one about self-knowledge. Everyone can be a leader. Key is being and being requires remarkable self-awareness. The reason most leadership development programs in business schools and organisations fail to produce remarkable leaders is because the focus is on doing more than being.
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"Research on storytelling in executive development found storytelling outperformed many other development initiatives in creating leadership skills. When leaders learn storytelling it “builds strategic competence and strengthens organizational character.” This is not about learning how to give a quick pep talk, but embedding storytelling into the organization as cultural and leadership norms. In my work coaching executives, clients frequently voice uncertainty about when to tell a story, what kind, and in what situation. To that end, I’ve developed a list of common leadership stories to use as a guide. While there’s overlap between these at times, in general, leaders should have stories in each of these buckets to draw from when needed." Read the full article to find out more about this list of leadership stories and examples of each:
Kim Zinke (aka Gimli Goose)'s insight:
Read the related article How to Tell a Good Story to discover simple techniques to tell compelling stories.
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The most powerful thing about you is your story. But don't talk about yourself all the time; you'll be a bore.
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This study investigates the use of narrative in organizations by (1) examining current organizational storytelling practices in a variety of industries and (2) identifying key features that characterize stories with powerful impact. Sixty survey respondents reported narrative is used by leaders to transfer knowledge, shape culture, and motivate or curtail employee behavior, as well as by employees to manage stress. Interviews with eight experts on narrative revealed, perhaps surprisingly, that skimping on details is what makes stories powerful.
Consider this post more a long-read but rich with great material. I love the bar charts about the findings, and the articulation of exactly what makes stories 'stick.'
The insights are all replicatable for your business.
Yes, this article is in academic-speak. But don't let that stop you. It's solid research that we can all use to help us get smarter about biz storytelling, and/or to storify to share with clients.
Good job!
's comment March 11, 2012 9:19 PM
Glad you like this one too!
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The basics of leadership storytelling was the topic of Steve Denning's talk at the TEDx conference in Utrecht on November 8, 2011 on moral persuasion.
In the talk he: - explained how Al Gore went from being Mr. Boring to Mr. Excitement and in the process won an Emmy, an Oscar and a Nobel Peace Prize. - told how he stumbled on the power of leadership storytelling while working at the World Bank. - noted that most leadership stories don’t work. The stories that most leaders tell are ineffective or even counterproductive. - described the four main characteristics of leadership stories that do work.
To view the video: http://youtu.be/RipHYzhKCuI
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