How to find and tell your story

"Great corporate storytellers do two things very well: First (obviously), they tell stories. Second, through their stories, they get people to take action.

You might be thinking, “That’s great if you’re Steve Jobs, but how do I even begin turning my dry, everyday material into a story…let alone a gripping one?”

Well today I’m going to help you out with 15 insanely actionable storytelling tips and tricks to get you into the storytelling mindset, regardless of what type of material you’re working with."

Read the full article to find out more about these tips:

1. Find Your Characters And Make Them The Focal Point Of Your Presentation
2. Set The Stage By Describing Where You Are Now And Where You Want To Be In The Future
3. Describe What Needs To Be Overcome And Highlight Why This Will Be Difficult
4. Emotionally Invest Your Audience In The Struggle (Define Failure Or The Status Quo)
5. Emotionally Invest Your Audience In The Outcome (Define What Success Looks like)
6. Challenge Your Audience’s Assumptions By Adding A Twist
7. Onboard Your Audience With An Interesting Metaphor THEY Can Relate To
8. Show Your Audience Exactly What You Are Talking About
9. Highlight The Important By Cutting Out The Unimportant
10. Use Sound Effects To Anchor Important Details In Your Presentation
11. Use Silence To Create Emphasis And Draw Your Audience Into Your Story
12. Create A Warm Fuzzy Feeling By Sharing A Personal Or Vulnerable Experience
13. Pace Out Your Story To Allow Your Audience To Breathe
14. Turn Your Important Data Points Into Memory Glue
15. End Your Story With A Bang And Then Shut Up