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"Stories are irresistible. We can’t help but pay attention to them.
Which is why you’re going to trade in your patient testimonials (the ones filled with statements and facts) for patient stories that make your patients the heroes of their own epics."
Read the full article to find out how tell your patients stories by:
- breaking down each stage of the hero's journey framework to develop a transformational story
- adapting each stage of the hero's journey into a patient’s journey and pepper your narrative with meaning using five archetypal plots and morals:
- The Quest
- Overcoming the Monster
- Voyage and Return
- Rags to Riches
- Rebirth
- using the real life examples and downloadable patient interview questionnaires as a guide
What a great resource! I'm only sad I didn't discover it when it was first published. Such a time saver to have a templated format for your storytelling toolkit. Even if you're not working with patients or testimonials, you have many hero based stories you can tell. Use the guide and format that Drew has so generously shared to create your own templates focused on your client type or employee base.
I really like how he summed up when to use which plot.
"To ensure you choose the right hero’s journey, identify the nature of the issue first. Then let your patients articulate their motivations. And then analyze the life lessons your patients gained from their journey. Last, choose the hero’s journey that most closely aligns with the given context."