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"The August 2013 issue of National Geographic magazine published an in-depth look at a pride of lions living on the Serengeti, a region in northern Tanzania. While a photo essay focusing on wildlife is nothing new for the magazine, this particular article was transformed into an immersive online experience. National Geographic calls it the first of many experiments in digital storytelling.
'The questions for us are always: Did we make the story more accessible or more emotional? Were we able to add a valuable layer to the narrative?” explains Sugrue. “Without a truly linear story, we built the framework in a way that let the user dictate what they wanted to get out of it, whether it was images, audio, video or text. We all agreed that the end result should be simple, that the main thing would be for the design get out of the way and let the amazing visuals take center stage.'”
The microsite for the article, which can be found at http://ngm.com/serengeti-lion, utilizes still images, video, text and audio.
Le National Geographic tente de nouvelles expériences de Storytelling crossmedia