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"According to experts, 99% of all stories ever told can be categorized into seven basic plots: Underdog, Quest, Journey/Return, Rags to Riches, Comedy, Tragedy, and Rebirth.
Understanding which plot your business/brand story falls into can help you focus your marketing messages and storytelling efforts into a more cohesive whole."
Take the quiz in this article to find out which of the seven major story plots best fits your needs.
stortelling archetypes