How to find and tell your story

Business school communication lecturer JD Schramm helps alumni develop the art and science of tight story-telling for social impact in this video lecture "Concise Storytelling for Leaders Workshop".

 

In this video you will you learn his habits of concise storytelling:

- Skip the preamble

- “Follow Goldilocks” – that is, to think carefully about how much detail to include; not too much and not too little.

- Connect with individuals

- As in music, silence is effective

- Don’t read or memorize the manuscript, nor try to speak off-the-cuff

- Use PowerPoint wisely

- Know your AIM: audience, intent, and message

- Do use personal anecdotes, self-deprecating humor, and accessible language

 

It's long, but see it as a free and complete storytelling course.

As a communications coach, I've developed a four-step exercise that will work for any company or product. You must simply answer the following four questions in no more than two sentences.  By keeping each answer brief, you will develop a succinct story that should take no more than 60 seconds.