Font Lust & Graphic Desires

Whether you promote content that is fresh or seasonal, evergreen or topical, your endeavor will be meaningless if it doesn’t make your readers sizzle and pop with excitement. How do you capture the attention of your audience without crafting content from scratch?

Perhaps all you need is a high-quality photo. Not a bland, lifeless image, but an attention-grabbing picture — one with a story behind it. Maybe you need a series of compelling images if you’re marketing a lengthy content piece.

Research shows that:

• Color visuals increase a person’s willingness to go through a content piece by 80%.
• Posts or articles with images receive 94% more views than posts or articles without images.
• Understanding of content jumps from 70% to 95% with the integration of images....

Via Jeff Domansky

Great infoSocial media is an ever-changing beast. You almost can’t have a business in this day and age without a presence in the online world and specifically, at least, one of the big eight social media sites. Gone are the days where only teens frequented MySpace to chat with friends. Social media is here to stay, and people are looking online for your business so you’d better present your best.

Via Brian Yanish - MarketingHits.com, Jeff Domansky