PPC is the backbone of commerce on the Internet. Pay-Per-Click (PPC) is all about getting the right message out in front of the right people at the right time in the buying decision cycle. PPC may seem complex, but when used correctly it can be a powerful tool that offers direct and effective results The four advantages of PPC advertising include its targeting, affordability, profitability and speed. PPC is one of the most profitable advertising and marketing channels and Internet advertising revenues hit almost 10 billion in 2012 so don’t miss out on improving your marketing strategy!