Yolanda Domínguez - Poses (2011) | Gender and art | Scoop.it

"Poses" is a direct criticism of the absurd and artificial world of glamour and of fashion that magazines present, specifically, the highly-distorted image of women that they transmit through models that do not represent real women and promoting harmful parameters and attitudes for her.

These images of women (thrown, submissive, weak, sick...) are the most feminine reference in the mass media and they have a great influence in both men and women when building our roles in terms of behavior and ways of thinking.

Using these impossible stances of the fashion publishing, a group of real women transfer these poses to daily scenes: the queue of a museum, the supermarket or the bus stop, sparking off the reaction of the spectators (on the other hand, regular consumers of these images).

The aim: to make it clear how ridiculous, and at times harmful, it can be to follow these models that the world of glamour impose on us.