Consumers Willing to Pay for Sustainable Future | Global Sustainable Development Goals in Education | Scoop.it

Yet another impact of the  COVID-19 pandemic has been revealed.  Consumers now have an elevated ' focus on sustainability and willingness to pay out of their own pockets – or even take a pay cut – for a sustainable future, according to a new IBM Institute for Business Value (IBV) survey of over 14,000 consumers in nine countries.


Via EcoVadis