A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.
Via Lauren Moss
I actually really enjoyed this atricle because I use twitter and it was pretty cool to see the bussiness part about it.
Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.
A visual breakdown of brands which use twitter to engage with their consumers effectively.