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This article contains 4 helpful tools and resources to aid your Blog, Instagram Marketing and Customer Relationship Management (CRM) Via janlgordon 
Scoop.it!
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge Via janlgordon
janlgordon's curator insight,
January 18, 2017 5:12 PM
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.
Create more growth for your business with the right marketing tools.
12 Top Performing Marketing Resources
In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content go a lot farther with more conversions.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/A7303088ufe
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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For all those who have this kind of blog they often arise the question, how to thrive while meeting the comfort and the interest of all. This post, very interesting, will give you some information about it and encourage you, if necessary, to go outside the box... I like that! [note Martin Gysler]
Keeping fresh and creative is key to keeping on top of the game when writing different blogs across various sectors, and for various clients. Working with efficient workflows, time management and organization all help to keep that valuable information harnessed to be used when you need it, but how about making sure you can produce great content on time and on demand?
Make the info come to you—start mass reading Filing it cleverly: Other Inbox Dump it! Brain dumping for multiple sources Getting creative Find your zone and stay in it Map it! Reach out Step away from the machine! Illumination needs you Unblock yourself on time If you are really stuck, go outside the box and freestyle
Read more: http://bit.ly/Aa6D36 Via Martin Gysler
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As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno. And I found most of them in a rather unusual way.
I got most of these lucrative gigs in a way that wouldn’t cross many people’s minds — a way that’s unconventional and highly effective.
I sent them a sales letter.
Not the kind that’s an HTML page, but a good, old-fashioned paper letter in an envelope with an honest-to-goodness stamp. Via Martin Gysler
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As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’
Let me talk about how I go about creating a social media dashboard
The basic answer is that I don’t have one tool (I have dozens, if not hundreds.)
The real answer is that I am not tracking social media.
With that said: when I think about creating a social media dashboard or using a platform to track results… I am looking at several unique business identifiers that define what tool I need for the job at hand... Via Martin Gysler
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Building on the Social Web
A few months ago, I embarked in a project which has become more and more engaging and exciting as the weeks progress. With my partner Erik Lumer, we have been working hard in the development and distribution of a product called CircleMe, which Saul quickly spotted on his radar just less than a month from our public release, on October 4th, 2011. Our vision with CircleMe is to create an online environment where users can take advantage of technology and the social web to enjoy more their passions and interests in life (i.e., their “likes”).
Social Graph Power
The way we want to achieve this is by asking users to “connect” to the things and topics they love, and then CircleMe will leverage clever algorithms along with the power of the social graph to surface relevant content and new items tailored to each user. To get there, we need to move gradually. The first step has been to create an engaging environment where users can easily express all their ‘likes’ and discover (in a serendipic way) new things of potential interest. Then, as activity increases, we will have enough data to reach the goal to surface relevant content in a timely fashion for any interested user... Via Martin Gysler
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CatchFree makes it easy to compare and find the best free online solution for your specific need.
Resources like CatchFree are indispensable at a time in which the creation and release of applications has become more and more democratized, and even people whose technical understanding is not really advanced can create an app and get it out without really over-exerting himself. While such a thing might not be bad from a competitive point of view, it is bad to consumers inasmuch they end up downloading/buying apps that are up to no good. Well, that is what CatchFree is here to prevent from happening. It is a community where people can recommend the best apps that they have tried, and tell the world at large why they are a cut above the rest.
This community site can be joined by any person who has a story to tell - registration is inexpensive, and it is over in two or three minutes. Via Martin Gysler
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How often should I post on my blog?... How long should my posts be?... Can I have other people write articles for me?... How far can I stray from my chosen topic?
How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish?
At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now.
As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog: Via Martin Gysler
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There are so many things you could do on your website to get more visitors and traffic. Here are 4 tips to improve your website SEO Via janlgordon
janlgordon's curator insight,
February 22, 2017 6:18 PM
I selected this article from Curatti written by Ashley Faulkes
Unusual methods that will attract visitors to your landing page.
4 Ways to Increase Website Traffic
In order to get more visitors online you need to have the right strategies in place. I agree that by paying attention to what Google is telling you and discovering any issues with your website can be very helpful.
Faulkes provides unique strategies you can use to improve your traffic.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/kALa309gFUL
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.
In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Via Martin Gysler, Jose H. Flores
Grizzel Fonseca's curator insight,
May 13, 2014 4:05 AM
I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.
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If you’ve been around the SEO world for any amount of time, then you are probably pretty familiar with the basics of SEO. You know to do good keyword research and you have to do on-page optimization.
Sometimes, though, that on-page optimization can go to a deeper level than just making sure your meta tags are filled out… and you can go to that deeper level without having to be a veteran SEO.
Here’s how:
Tactic #1: Search for synonyms using Google The use of synonyms in creating an SEO plan for your blog or website is pretty common. Finding those synonyms is not always easy or done properly.
I think the best way to search for these terms is to use Google. The reason is you get to see not only the synonyms but how they are ranking in competitors pages.... Via Martin Gysler
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After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.
And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.
11 Tips for Getting People to Retweet Your Content... Via Martin Gysler
Tom George's comment,
December 20, 2011 3:12 PM
Hey Martin,
Hey the new post was great and I was happy to share it. Thanks. I have some new updates on the site you might like.
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Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!
Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure... Via Martin Gysler
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As a business owner, do I really have time to blog? I’m a business owner too, and I realize that we are already pressed to our limits for time. We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.
Attempting to convince a business owner that we should add yet another task can understandably seem like a herculean endeavor. For anything that is going to take more time, the rewards must be tangible and immediate. As many of us cannot clearly identify what the rewards are that can be reaped by blogging, it is not placed high on the list of priorities. It should be... Via Martin Gysler
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If you could create and manage an entire video blog using nothing other than an iPhone, would you?
If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.
Multimedia Content With an iPhone?
This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.
And I’m creating the ENTIRE BLOG using just an iPhone... Via Martin Gysler
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Since the early days, Facebook page owners had the possibility to add a Discussions tab to their Facebook page. At some point, over 55 Million users were using this tab to talk, share their points of view, give feedback, and connect with each other. Then Facebook changed the layout of the pages, which lead to a drop in traffic, but the tab is still widely used today: 22 Million users per month use this tab.
Conscious of those issues, we have built a free Facebook Application called Forum for Pages in order to offer a solution for page owners to keep the discussions on their Facebook pages. The application is easy to use... Via Martin Gysler
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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.
Reach more customers and readers online with these great resources for business.
12 Marketing, Blog, and Business Tools for More Sales
With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.
Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/V6YR30aZSL8
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.
My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.