Design, Science and Technology
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Rescooped by Antonios Bouris from What's new in Visual Communication?
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A Dozing Owl and Tussling Hummingbirds Top the 2020 Bird Photographer of the Year Competition

A Dozing Owl and Tussling Hummingbirds Top the 2020 Bird Photographer of the Year Competition | Design, Science and Technology | Scoop.it
The winning shots from the renowned Bird Photographer of the Year contest capture the mundane moments and extraordinary adventures of our avian neighbors. From a sleepy owl camouflaged by tree bark to a lurching great crested grebe, the stunning birds shown here were chosen out of more than 15,000 e

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Scooped by Antonios Bouris
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But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests

But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests | Design, Science and Technology | Scoop.it

I have never really tried to organize a contest on social networks, but every time someone talks about it, I picture headaches and hours of research. 


Facebook, Pinterest, Twitter... Each platform has specific rules -- and they are often hard to figure out.


That may be the reason why brands don't really read them and run illegal contests without thinking of the consequences of their decisions. 


This is the first time I find an article that highlights exactly the dangers of choosing to ignore the rules. Kerry Gorgone explains the subtle differences between types of contests and shares some tips. Namely:


- Beware of giveaways. 

- Be transparent and encourage disclosure

Use “Void Where Prohibited” and “No Purchase Necessary.” 


This is a much-needed post IMO. You can read it at http://www.businessesgrow.com/2015/02/11/social-media-contests/ 


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Cendrine Marrouat


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