In it, Martin uses the fMRT process, which is short for functional magnetic resonance imaging to “get a glimpse into the head of consumers.”
Here’s what he found:
- “Our brains usually run on autopilot, despite making us believe we know what we are doing.”
- “90 percent of all purchasing decisions are not made consciously.”
- “Most purchasing decisions take as little as 2.5 seconds.”
- “Brodmann Area 10 in the human brain’s frontal cortex is activated if someone ‘thinks a product is really cool’. This area is linked to self-awareness and emotions.”
- “Brands and products that evoke our emotions, like Apple, Coca-Cola or Nivea, always win.”
Via Marteq
You really need to CT to get the full drift.
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