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Measuring the success of a content strategy is not easy. There are so many factors and metrics to take into consideration!
If you feel overwhelmed by the task, Pawan Deshpande's article will be very useful. The way he breaks down the process is fantastic:
- consumption
- retention
- sharing
- engagement
- leads
- sales
- production
- costs
He also shares some very useful tips to lighten the load. I particularly like this quote:
"Start small. You don’t need to measure everything all at once. Rather than flying blind, start measuring something that’s easy for you and work from there."
Read the article at http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/
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